What the frac?! Our video showcasing NOV’s Bulldog Frac System uses spicy music and on-screen text to tell the fracking story. (Sorry, we can’t help ourselves.) We had to get into the weeds on this one, illustrating how NOV was improving bottomhole assembly (not touching that), making it more versatile and advancing fracturing accuracy. Never ones to shy away from a challenge, we dove right in and animated NOV’s intricate design to make it look like a fierce hero.