What is an explainer video? A short and informative video that explains a product or service, which typically lasts between 30 seconds and 2 minutes. As a marketing tool, the benefits of explainer videos are that they communicate in an educational and engaging manner. In essence, an explainer video is the money shot, the visual description that brings everything together so all understand.
It’s often difficult to capture people’s attention, especially if you introduce a complex concept. But the benefit of explainer videos is that they can help simplify ideas, hook viewers, make products or services look appealing, and streamline your sales process.
Why Do You Need An Explainer Video?
Marketers use explainer videos to raise awareness of their brands because consumers tend to opt for video content as their shopping guide. Here are other benefits to explainer videos.
Video Explains Better Than Text
The advantages of products and services can be effectively communicated to your audience through explainer videos because people retain more information by watching a video compared to reading a text.
Customers nowadays are more intent on watching videos and even seek them out to better understand a product before purchasing it. Based on Social Media Week’s video marketing statistics for 2020, 72% of consumers prefer watching videos over reading documentation to learn about a product.
Explainer Videos Are Easy to Share
The quick and easy way your target market understands an explainer video makes them more likely to share it with colleagues and other potential customers than when using any other type of content.
Keep in mind that for this to be an effective factor, the video has to be in a format that is simple to understand and not cluttered with complex infographics or narrated by long, boring paragraphs of text. Original, unique, and impactful storytelling will also increase the video’s shareability.
Explainer Videos Are Get-To-the-Point Advertising
Today’s fast-paced consumers want information to be delivered quickly. They don’t have the time to scroll through oodles of content. If you have trouble explaining your products or services, it will reflect on your bottom line.
One of the benefits of explainer videos is that they tell clear-cut information and provide visualization, it’ll take less time and effort to demonstrate what your company does. Projects that are yet to be realized will also be much easier for investors to imagine when they see them take form on video.
Explainer Videos Increase Conversion Rates
Explainer videos provide a more engaging platform for viewers. When customers are presented with a solution to their existing problem, an explainer video gives them the confidence to make an informed purchasing decision.
Companies can reach their target audience far and wide in the global marketplace with explainer videos. As more people become familiar with these brands, high conversion rates and huge ROI are expected to follow.
Explainer Videos Are A Cost-Effective Solution
Explainer videos are must-have marketing tools to reach target audiences effectively and efficiently. You can often do more with a good variety of simple, to-the-point explainer videos than you could by hiring a bunch of salespeople.
Human-to-human advertising has its own advantages, but unlike salespeople who need to retell the same story again and again with some variations from their co-workers’ if not their last pitch, explainer videos are consistent, on-brand, and could filter out dead-end leads.
Add Explainer Videos to Your Marketing Tools
Not one advertising method can carry your message effectively to everyone. Diversify your marketing strategy to achieve the most favorable results. But for trade shows and investor meetings, an explainer video for a new product or service is a necessity.
You can take advantage of the benefits of explainer videos when you present products or services to potential customers, business partners, and other stakeholders. These explainer videos can also be used for your website, at a convention, as a commercial, and in many more applications.
A diversified marketing strategy will make you money. So start looking for a video team that offers the complete package–including making the whole video creation process fun, because you want an inspired explainer video that really speaks to your audience.
Let Motion Giraffx Craft Your Explainer Videos
We’re real people at Motion Giraffx who can expertly translate complicated product and service information into compelling stories on video. It’s our goal to make even the most technical details digestible, so your offering will be easy to understand and sell.
In addition to the skill set of our creators and our combined years of experience in the field, we’ve invested in software and hardware that are essential to produce quality videos that deliver clear messages.
You don’t always need to shell out a lot of money to create a moving video that will influence your target market’s decision-making. We’ll help you figure out the best way to explain your products or services that fits your budget. Choose Motion Giraffx for your next explainer video!
