Ah, the video. Whether it was on the Super 8, the VHS camcorder, or the earliest digital camera or smartphone, you probably have a video memory of family or friends. Since its inception, video has played a critical part in our lives, be it movies, TV, home video, or social media. Whether your favorite movie is Citizen Kane or From Justin to Kelly, what we know as video has a lasting impression on us.
When you’re looking to add validity to your brand, influence decision-making, or capture something powerful, there’s no better tool than video—it’s raw, it’s real, and it’s humanizing. Video lends credibility and authenticity to your message.
We always say, “If you *can* video something, you should.” In a marketing sense, that means showing your audience real people and real products, which can go incredibly far to establish your brand as trustworthy. If you need to show something that the eye can’t see, 3D animation is a great option. If you need to simplify complex ideas or processes, 2D animation is your best bet. But real-life video is unmatched in its ability to convey a message from one person to another.
In some cases, you need video to establish credibility. Perhaps you offer a service or process to clients that we could animate. Great! We’re happy to do that. But if you want to show evidence of its effectiveness, video is the way to go. Animation can be a super-effective, attention-grabbing marketing tool, but video means no calling BS. It means taking “show, don’t tell,” to a level that will capture not only your process, but also your viewers’ trust.
- Video means believability. Customer testimonials, interviews with your CEO, and moments documented by the real people in your business are greater than the sum of their parts, establishing you as sincere, relatable experts in your industry.
- Video means vastness. What if your facility, campus, or industrial plant is too vast to model? Drone videos can capture the breadth of your business on the ground.
- Video means relatability. Humans connect to other humans. As marketers, we know this works. Sales are driven largely by emotion, and we don’t mean weeping with joy. The simple fact is that human emotions are touched by the human experience; if we can relate to a thing, we’re more likely to view it favorably. And video can capture that human authenticity.
- Video means a lasting impression. Think of your favorite movie again: why does it stick with you? Because it feels real and triggers emotion. Animation is great for showcasing products and explaining processes, but sometimes you need your audience to know the real you. Video accomplishes that.