Enhancing Corporate Leadership With Video Services
We’ve all sat through boring corporate videos. Bad acting, terrible lighting, stilted dialogue, cheesy music. These videos always seem outdated by a few years (or a few decades). But there’s a reason why corporations turn to video for their communication needs, and it’s because video is an incredibly useful tool for getting across a message, no matter what that message is. Surely there’s a better way of spreading that message, a better way of making video.
When a corporation makes a video for its employees, it’s not all that different from making a commercial for its customers. A commercial, an animation, a video for your customer is going to be a well-produced and highly invested-in piece of film that is designed to send a specific message: to sell a product or to boost the brand. A corporate video designed to be viewed by the employees, not the customers, is doing the same thing: you’re selling them on a new policy or a new procedure or a new protocol. You want to build up confidence in the company, get your employees more invested in the company’s goals, and you want them to be more motivated.
So don’t you think that the investment you put into creating videos for your employees ought to be as critical as the investment you put into videos for your customers? After all, it’s the employees who are making the deals, who are the face of the company, who are selling your products, who are interacting one-on-one with your customers. Invest in your employees and they’ll be invested in you.
Professional Video Can Change Hearts and Minds
We recognize that not every piece of communication that is handed down from corporate leadership is going to be exciting to all the employees. Maybe the company had a bad year and you’ve got to tighten your belts. Maybe there’s been problems with harassment and you need to say some stern words. Maybe there’s been a merger and everyone is worried about their new roles and positions–or if they’re even going to still have roles and positions. This is where professional video comes in.
You’re in corporate leadership because you’re good at what you do. You know how to make money. You know how to grow a business. You know how to manage people. We’re in professional corporate video because we’re good at what we do. We know how to write an effective and engaging script. We know how to transform broad ideas into convincing and sticky storytelling. We know how to translate complex ideas into easy-to-understand audio and graphics.
Turning to a professional video service, like Motion Giraffix, is just as important in your corporate messaging as turning to an advertising agency is in creating messages for your customers. When you have something important to say to your employees, it’s imperative that you say it as effectively and clearly as possible. We become a tool in your toolbelt that you can pull out when you need a problem solved in just the right way.
Work With Us To Create Corporate Leadership Messages
Don’t think that you need to go it alone when it comes to creating that next great corporate leadership video. Services like ours exist precisely to serve that need, and we’ll help you by handling all production, from writing to filming to animating to editing to the end product. Motion Giraffix are experts in our field, and we are here to help you and your company succeed in your corporate messaging. Find out what we can do for you.
