Our explainer video service creates a video for your brand that’ll demonstrate the value of your products and services in an easy-to-watch, fun format.
In this digital, smartphone age, video is one of the easiest ways to consume content. And it makes complex topics simple to understand. Rather than sending lengthy case studies or going through boring slide presentations, a video can summarize the benefits of your brand in under 3 minutes.
So, if you want your brand to be seen as valuable, you need to speak the language of the people. And what better way to do that than with a snappy, high-end explainer video with a professional script?
What is an explainer video?
As you might have guessed, an explainer video details a company’s products or services.
The purpose of an explainer video is to make an audience identify how the brand has a solution to a problem they face.
Explainer videos are great for companies that have hard-to-understand solutions, such as this video we created for a scientific instrument company
Our client has a product called Massbox, which is the first Laser Ablation Laser Ionization Time of Flight Mass Spectrometer (LALI-TOF-MS). Sounds complicated, right?
Our award-winning video explained how all that jargon works and makes the lives of scientists that analyze rocks, metal alloys, and biological materials easier.
That’s why software companies also use explainer videos: it’s easier to explain in a short 1 to 3-minute video the features of a software rather than relying on potential customers to read a lengthy, technical blog post.
Also, people are up to 85% more likely to buy a product after watching a video.
Here are 4 more benefits of explainer videos:
- Filter out bad leads: leads can watch the video and then decide if they contact sales. This way, your sales team spends less time answering the same questions over and over to leads that aren’t totally invested in your services
- Captivate your website visitors: a short, high-quality video will be the entry point to website visitors and convince them to learn more about your brand. An explainer video can make their life easier than reading a long homepage or extensive features/ benefits webpages
- Virtual elevator pitch: in this “new normal” of remote work, an explainer video can function as a “virtual salesperson”, having the same impact as a trade show or in-person meeting
- Brand awareness and sales: explainer videos can be repurposed for social media ads, used in email newsletters, and even lead nurturing strategies. This increases brand awareness, and as a result, more sales
What makes a good explainer video?
A good explainer video is short, demonstrates a problem, provides a solution, and tells the audience what to do (call to action).
This can be summarized by the What, How, and Why structure:
- What: what problem is the audience facing?
- How: how does your product/ service solve that problem?
- Why: why should the audience choose you to solve this problem?
Any explainer video that answers (brilliantly) these 3 questions is on the path to success. A good explainer video gets more clients to contact you to learn more about your services and make a purchase.
In fact, Salesforce increased conversions by 20% with an explainer video for one of their platforms.
That’s why the call-to-action (CTA) in the explainer video matters as well. Your audience needs to know what to do after watching the video. Should they visit your website, follow you on social media, or simply give you a call?
The right messaging paired with the correct CTA will boost your sales dramatically. And that requires a good video script by our team paired with the insights of your subject matter experts.
Our explainer video services
Our team records live-action explainer videos, as well as 2D and 3D animations. We can also mix multiple styles into a single video when that’s the best approach.
We have editors based in Houston and remotely and can arrange actors or voice actors for the explainer videos. We take care of the whole process from start to finish, including location scouting, casting, lighting, editing, and final touches — we even capture drone footage!
So, click on the link below to get more details on our video production, as well as check out our portfolio:
