Animate Your Stories to Life

As a business, why should you use 2D Animation for marketing?

2D animation combines artistry and technology to create engaging visuals in a two-dimensional space. It’s a powerful tool for storytelling and marketing that seamlessly integrates into everyday experiences.

From animated logos to digital interfaces, 2D animation plays a vital role in captivating audiences. Whether you’re explaining a product or enhancing a presentation, it is the perfect medium for clear and impactful communication.

If you’ve ever seen an animated logo (The Google doodle, the startup screen on your smartphone), walked past an ATM prompting you to push a button for cash, or ridden in an elevator with a screen interface, you’ve interacted with 2D animation!

Benefits of 2D Animation for Businesses

Choosing 2D animation can simplify complex ideas and communicate them effectively. Whether explaining intricate concepts like microbiology or showcasing data trends, 2D animation focuses on clarity and engagement.

It's a versatile medium that helps businesses convey their message in a visually appealing way. From explainer videos to branding, 2D animation can help amplify your storytelling and captivate your audience.

Examples of Our Work

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ComposedPro Explainer Video

ComposedPro Explainer Video

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Certarus Explainer Video

Certarus Explainer Video

Award-Winning Success Story in 2D Animation: Massbox Case Study

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Exum Instruments

Exum Instruments

Simplified Complexity

We showcased the power of 2D animation services in our work with Exum's Massbox. As a compact, box-shaped device with complex mass spectrometry capabilities, it was the ideal candidate for a 2D explainer video.

Using our expertise as a leading 2D animation studio in Houston, we crafted a clean and visually simplified 2D environment. This approach highlighted the critical components of the Massbox, making advanced technology accessible and compelling for both investors and scientists.

Modern Visual Strategy

We leveraged 2D motion graphics to craft a sleek, modern narrative for their Massbox. By focusing on clear storytelling and innovative design, we helped Exum communicate their product's value effectively to a broad audience.

As a trusted company, our solutions align perfectly with your brand’s objectives, offering cost-effective and impactful visuals. Whether you’re promoting a cutting-edge device or need custom 2D animation for marketing, we deliver strategies that work.

Tailored Design Approach

For Exum’s Massbox, we applied a tailored design approach to simplify intricate scientific processes into an engaging story. As a 2D animation agency, we ensured the visuals resonated with viewers by focusing on accessibility and understanding.

Our services bridge the gap between complex technology and user comprehension, making it easy to captivate and inform your target audience. Trust Motion Giraffx to deliver custom animations that make your product shine.

Proven Results Through Animation

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.

The Motion Giraffx 2D Animation Workflow

Naturally, creating an animation is an iterative process, so we’ll be communicating and sharing with you throughout the process to ensure we’re all aligned and you have clear opportunities to request revisions well before the final product is finished.

Remember, next time you’re watching the jumbotron at a sports game, interact with a kiosk at a restaurant or retailer, or watch a whiteboard or explainer video—you’re receiving a message from 2D animation. Let us help you find the perfect look and feel for your next animation project!

From initial sketch to final frame, our desk is a powerhouse of creativity and technology. Here at Motion Giraffx, we’re equipped with the tools and talent to bring your vision to life through a wide array of digital art forms.

Got a concept in mind?

Get a Quote >

    We start with a kickoff meeting.

    This can happen virtually, over the phone, or in person. We’ll come ready with questions to better understand your vision and your message, and we’ll make suggestions on how a 2D approach can make them shine.

    Time to write a script.

    Whether you need full voiceover, on-screen text, or both, we’ll put together a script document to guide the structure and messaging of the final piece.

    We’ll create a storyboard.

    Our storyboards are hand-sketched and walk you through the full visual story. In this phase, we’ll also select music options and record voiceover.

    Illustration begins.

    This is where we digitally create every single element of your story.

    Time to review a style frame.

    We’ll give you one complete digital frame to review so you can see exactly what the final animation looks like.

    Animation happens!

    We bring our illustrated assets to life to tell your story.

    Post-production begins.

    We’ll add sound and smooth everything over until it’s perfect. You can impress your friends by telling them your latest marketing asset is “in post.”

Some Common Questions

  • Our process begins with a kickoff meeting to understand your vision and objectives. We then develop a script, create a storyboard, and proceed with illustration and animation. Throughout the project, we maintain open communication to ensure the final product aligns with your expectations and effectively conveys your message.

  • Absolutely. Motion Giraffx’s 2D animation videos are an excellent tool for breaking down intricate ideas into visually engaging, easy-to-understand narratives. By focusing on clarity and strong visuals, we help convey complex messages effectively—whether you’re demonstrating product features, explaining advanced technology, or educating your audience on challenging concepts.

  • Any organization aiming to captivate audiences or convey ideas more effectively can leverage 2D animation. From startups explaining innovative products to healthcare companies illustrating medical procedures, 2D animation offers a versatile and cost-effective way to share messages. At Motion Giraffx, we tailor each project to align with our clients’ unique goals and branding.

3D Animation

Video Production