Business-Centric Explainer Video Production
Our explainer video service helps businesses showcase their value through storytelling.
In today's attention economy, video converts 86% better than text content for companies. At Motion Giraffx, we transform technical jargon into clear narratives that highlight your solutions in under three minutes - perfect for busy decision-makers.
Technical Excellence in Visual Storytelling
As the name suggests, an explainer video is a concise, engaging way to showcase a company’s products or services. Its primary goal? To help the audience quickly understand how the brand offers a solution to a specific problem they’re facing.
Why Businesses Choose Explainer Videos
- Faster Understanding: 1-3 minute videos explain software features better than lengthy documents.
- Digital Sales Tool: Perfect for remote-first business environments.
- Higher Conversions: Studies show that people are up to 85% more likely to purchase a product after watching a video about it.
These videos work exceptionally well for technical products. Take, for example, the Massbox project for a scientific instrument company.
Simplifying Complexity with the Massbox
Our client’s product, the Massbox, is the world’s first Laser Ablation Laser Ionization Time of Flight Mass Spectrometer (LALI-TOF-MS). Yes, it’s a mouthful—and that’s exactly why an explainer video was the perfect tool to break it down.
Our award-winning video simplified the technical jargon and demonstrated how the Massbox streamlines the work of scientists analyzing rocks, metal alloys, and biological materials. By making the complex accessible, we helped the audience see the real-world value of their product.
Exum Instruments Massbox Explainer Video
Certarus Low Carbon Energy Solutions Video
Video Success Roadmap
Short and to the Point
A good explainer video is short, demonstrates a problem, provides a solution, and tells the audience what to do.
Effective explainer videos follow three key steps:
- Identify: What problem does your audience face?
- Solve: How does your product address it?
- Differentiate: Why choose your business?
Drive interest and Intent
A well-structured explainer video drives interest and intent. Salesforce saw 20% higher conversions after implementing theirs.
Your intent, a call-to-action (CTA), determines next steps - whether visiting your local office, calling your team, or exploring your website. Our scriptwriters craft targeted messaging that blends your expertise with proven conversion tactics.
Our ROI-Focused Video Benefits
1.
Lead Qualification Engine
Our videos help prospects self-qualify by delivering clear, concise messaging, streamlining your sales funnel, and reducing repetitive inquiries for your team.
2.
Engagement Multiplier
We create captivating short-form videos that serve as powerful entry points, drawing audiences in and fostering deeper engagement with your brand.
3.
Digital Sales Enablement
Our explainer videos replace traditional in-person sales pitches with high-impact digital storytelling, ensuring your message resonates in remote-first environments.
4.
Brand Amplification
We craft adaptable video content designed for social platforms and email marketing, boosting your brand’s visibility and driving measurable sales growth.
Houston's Explainer Video Specialists
Complex solutions demand clear communication. At Motion Giraffx, we transform technical services into engaging stories that resonate. We make your value impossible to ignore.
Also interested in exploring our corporate overview solutions? Check out that page to see how we structure complex narratives for businesses. If you've seen enough and want to see our contact info, click the button below.