Audience engagement means that the people watching your video are retaining information. Engaging your audience is key to successful communication. Best motion graphics company practices will follow these five tips to help you engage your audience and ensure that your message is instantly understandable and fun to watch!
Clearly Define Your Audience
Create a persona of your customer. Are they male or female? How old are they? What level of education do they have? What is their job title? How familiar, if at all, are they with your product, company, or offering? What challenges do they have? What are some of the objections they may have for your product or service?
Once you have a clear picture of who your target audience is and what problems they face, you can tailor your explainer video script and tone to speak directly to them. This will help you create content that resonates on a deeply personal level and keeps them engaged. Your motion graphics video can be a hit or a miss if you aren’t dialed in on the right target audience. High audience retention leads to more sales, relationships, and
Keep It Short
Motion graphics videos should be short and to the point. The average attention span of an adult is only 8 seconds, so it’s important to keep your video concise, focused, and starting out with an impact.
For high audience retention, aim for a video that’s no longer than two minutes. This will ensure that your audience stays engaged and has a high-level understanding of your story. If you haven’t caught their attention yet, there’s a good chance you’ll lose their focus to their phone, laptop, reading materials, daydreams, etc.
https://www.duarte.com/audience-engagement-strategies-presentations/
For 2D explainer videos especially, a 5+ minute video about the product or technology has the opposite affect on your mission to provide instant understanding. The result of a long video will create the perception that your product is confusing because it takes a long time to explain.
Use Everyday Language
When creating motion graphics videos, it’s important to use language that your audience can understand. However, you should avoid over-using industry jargon or technical terms that may be difficult for the average person to comprehend.
In most situations, your audience will watch your explainer video or motion graphic once, and they won’t have the opportunity to repeat confusing sentences while watching the video.
Therefore, it’s important to use everyday language that is easy to understand and relate to. The key is to provide instant understanding, even if you’re presenting to a room of rocket scientists – keep the vocabulary at a high-school reading level or less. This will help to ensure that your audience is able to follow along and understand the message you are trying to convey quickly. Additionally, using everyday language will help to make your video more relatable and engaging.
Stick To 3 or 4 Key Selling Points
When creating motion graphics videos, it’s important to keep the message focused and concise. You should limit the number of key selling points to three or four, and make sure that each point is clearly communicated.
This will help to ensure that your audience is able to understand the message quickly and easily. Additionally, it will clearly defines the main take-aways. Your target audience should be able to repeat and retain the highest level benefits you are offering. By limiting the number of key selling points, you can also ensure that your video is not too long and that it is able to keep the audience’s attention.
Have A Call To Action
Having a call to action at the end of your motion graphics video is essential for engaging your audience. A call to action should be clear and concise, and should encourage the viewer to take the next step. This could be anything from signing up for a newsletter, asking more questions, downloading a free e-book, or visiting your website.
By having a call to action, you can ensure that your audience is able to take the next step and engage with your brand. Additionally, it will help to increase the chances of audience retention.
If you’re searching for the best motion graphics company to tell your story, or more insight into how to make a meaningful impact to your target audience – we’d be happy to schedule a 1-on-1 call with you!
Contact us today at www.motiongiraffx.com/contact-us
