3D product visualization is becoming more common every year, and it’s not hard to see why. There are so many things that 3D visualization can do that will help your customers to understand your business, see the benefit of your products , and ultimately help increase sales. The reasons for 3D visualizations are almost self-evident—you can probably think of dozens of examples of products and concepts you understand better because you have seen a 3D visualization. But just because we think they’re self-evident doesn’t mean we’re not going to give you some examples:
Here are nine ways your business can benefit from 3D product visualization.
#1. 3D Visualizations Make the Complex Simple
When you think of 3D product visualization you don’t need to think of video games and big budget films–some of the best 3D product visualizations are the most straightforward. It’s when Apple introduced the iPhone: they did it with 3D product visualization that instructed you to know that what was once three products–a phone, an iPod, and an internet communication device–was now one product. And Steve Jobs did it simply with four 3D visualizations in what is considered one of the best product launches of all time.
#2. People Don’t Read
Tell the truth: you’re probably not reading this article starting at the beginning and going straight through to the end. Instead your eyes are probably flicking from header to header, point to point, trying to get the whole gist of the article. People don’t read advertisements anymore–they look at pictures. Long gone are the days of the text-heavy magazine ads, forever replaced by the VW Beetle ad to “Think Small”. Check out this article: Executives Prefer to Watch Video Than Read Text
#3. A 3D Product Visualization Looks Better than the Real Thing
Yes, you may have an amazing product, but with a 3D product visualization you can control EVERYTHING about the image. Think of a diamond ring, close up, getting the best treatment a camera can give. Well, you’re going to see imperfections. You’re going to have clarity and color issues. But with 3D visualization we can create the PERFECT diamond ring. The best clarity and color. Not a scratch or chip. You get the best version of the product imaginable.
#4. It’s More Affordable Than Building a Prototype
Think about the prototyping process: you may come up with the greatest idea on the back of a napkin, maybe flesh it out a bit more on paper, and then meet with the development team and hand it off. A 3D visualization at this point could show you things about your product that you never thought of before–both the good and the bad. And then think of getting stakeholder buy in: 3D product visualization lets you show off your product in the early stages–to investors, to manufacturers, to executives who need to buy into the idea–and you don’t need to go through all the process of machining and making molds and hiring modelers and getting the paint job done just perfectly so. Do it all on the computer and get it perfect, in a form that can rotate 360 degrees, and knock their socks off.
#5. You Can Show Your Product In Ways A Real Camera Can’t
Think of all the things that you can’t do with a camera: you can’t have an exploded view of a product showing all the inner workings unassembled in a way that demonstrates how it all fits together. You can’t zoom into the interior of your product and see it working through an invisible wall. You can’t show cross-sections of a product. 3D product visualization can do all of this and more.
#6. Investors Need To See it To Believe It
If you’re a startup and you need cash, you need it BEFORE you manufacture a product.. And if you have a 3D product visualization, investors can see exactly what you’re talking about and they can make their decision to invest in your company based on proof of concept provided in the 3D rendering. On top of that, you’ll be able to show your product placed in different environments that you wouldn’t be able to do without multiple photoshoots all across the world.
#7. You Can See Several Versions At Once and Iterate
Being able to see multiple versions of your product is valuable–what happens if we move the screen to the left? What if we move the “on” switch to the bottom? What if we paint it black with silver trim? All of these things can be done with 3D product visualizations, and you never need to go back to the factory to make a new test version.
#8. Everybody Else Is Doing It
This isn’t peer pressure; this is just a fact. 3D product visualization is how business is getting done, especially in an increasingly mobile society where decision makers may never set foot in the room with your physical product. 3D visualization is the wave of the future.
