If you’re interested in having an explainer video made for your product or company, coming up with an appropriate budget can be confusing and frustrating. There are some animation studios that offer low, a la carte prices (like $499 per minute of animation), and alternatively, you may receive quotes “for the same scope of work” for tens of thousands of dollars. Where do you even begin?
2D animation, like all creative services, has a wide range of potential return on investment. Factors like quality, speed, style, and service dictate pricing. Like buying a car, there are many reasons some cars are more expensive than others. You get what you pay for, however, there is a point of diminishing return. Sometimes throwing more money into your project won’t yield you better results. We’re here to help you find that sweet spot between paying enough, but not too much, for a valuable 2D animation.
Animators, Artists, and Programmers are In-Demand Individuals Who Make Your Company Money
There’s a story about an aging Pablo Picasso sitting at a bar drawing on a napkin. A woman sitting nearby asks if she can buy it. Picasso looked at her and said “Yes, I’ll sell it to you for $40,000.” The woman scoffed. “But it only took you five minutes!” To which Picasso replied, “Actually, it took me 40 years.”
Our animators, storyboard artists, and developers at Motion Giraffx are highly trained senior level artists in our field. We don’t outsource to high school students or non-native English speakers overseas. We value extended learning in order to be on top of new design trends and the latest software. Whether it’s for our motion graphic project or 3D animation work, our pre production, production, and post production pipeline is a science. We invest heavily in our people and maintaining our on-site equipment. We are in the business of creating compelling stories that make you rich. When you look good, we look good. And that’s something you can’t get on a sketchy website for $499.
You Get What You Pay For
Motion Giraffx charges a fair market price based on a portion of the potential value your video creates for your company. We’re in the business of making as much money for you as possible, which pays our bills too. If you need a high-impact, easy to understand, efficient explainer video made on-time and on-budget, that’s all we do.
2D Animation Is An Investment
2D Animation pays for itself. It’s as simple as that. For our customers who are in the business of selling expensive products, the profit that results from one really high quality video more than outweighs the costs to produce it. 2D animation is an investment, not an expense.
Imagine going to a tradeshow and your booth is opposite the booth of some large company who has gone all out on furniture and swag and there are salespeople everywhere. You need to stand out, and one way to do that is to have a high-quality animation playing prominently in your booth. The same thing goes for an animation you put on your website – make them stick around to find out more.
Investing in 2D video is an investment in your product. A great video (that’s our job) and a great product (that’s your expertise) will lead to more sales. Motion Giraffx is a studio of award-winning, highly rated, talented staff of storytellers, animators, and artists with pricing competitive with high-impact creative agencies in Houston.
Remember: a brand is the sum total of all your customer’s interactions with you. The video that you show them is one of those major interactions, and if it’s poorly made or inefficiently told, then customers will leave with more confusion about your brand than before. You don’t want to waste your marketing budget on a cheap video that will fail, and not have the money to spend on a quality video which will generate revenue.
We Charge Based on the Value We Bring to the Clients
Yes, 2D animation can be expensive. We don’t deny that. But the evidence shows that the products that we produce will bring you value that will outweigh the cost of the animation. If you have a small budget for 2D animation and are tempted to go with the $499 guy on some website, you’re simply better off saving your marketing budget and waiting until you can afford a real quality video.
If you don’t look good, we don’t look good. We know the proof is in the product. When you come to us, we will put all of our resources into delivering to you a money making sales tool worth the price you’re paying. That’s our promise to you.
