Creating a corporate video is a great way to promote your brand and bring awareness to your business. Whether you use one during training and onboarding or you take it on the road at conferences and tradeshows, a strong corporate video can help your viewers better align with your brand and visualize your goals as a company.
But creating these videos from scratch isn’t exactly an easy task. And if you need to make a revision, it can be difficult without the right tools, skills and experience. Working with a professional production company who uses visual effects, or VFX, is a simple way to save your corporate video.
With VFX, you benefit from:
- Making updates to older videos
- Saving money toward a reshoot
- Correcting errors
- Increasing the lifetime on your video footage
Why put your training and marketing material to waste when VFX can help? Here’s how VFX can save your workplace video:
Track and Alter Outdated Branding
Companies evolve over time, which can involve a total transformation of the brand. Rebranding means new logos, company colors, and overall style, which can be overwhelming to think about when it’s time to revamp marketing material. In some cases, it’s possible to make these adjustments with VFX. You can use certain tools to track and alter old logos in the background of your video footage so you don’t have to start from scratch.
Remove Unwanted Objects
Any misplacement of an object or prop on set can impact the entire video. Maybe you accidentally left work gloves in the shot. Or, you don’t like the way a certain item looks on the table during the interview shot. VFX is a great tool for removing items from the shot due to improper safety captured on video, or just because you changed your vision
Clean up the Shot
Similarly to removing unwanted items, VFX is also useful in cleaning up messy areas or items captured in the frame. You can use VFX to patch video or zoom and reframe the shot, making for more seamless transitions and cleaner content.
In this same breath, VFX can also be used to fix blemishes and enhance the appearance of your professional colleagues. We have the magic to remove age spots, tighten neck wrinkles, brighten teeth, and bring out a bit more color in faces if needed. This ensures leaders look and feel confident on camera, which can have a great impact on the target audience and earn their business.
Replace Screens with Imagery
Capturing TV screens and computer monitors in video can amount to a distorted picture. TV screens work at a different shutter speed, which is why they tend to have that squiggle effect in photo and video. Instead of leaving this in the video, use VFX to replace the static screens with relevant images or information on your brand or the topic of discussion.
Remove Private Customer Information
Filming a video at a conference or in any environment that’s face-to-face with your customers is a great way to promote your brand and build relationships that make you a trustworthy business. Protecting these customers is necessary, and VFX can help you by removing possible private customer information captured in the video. Use VFX to remove things like prices, names, and addresses.
Let us Put our VFX Corporate Video Skills to Use
If you have an existing corporate video and you want to make some adjustments, we can help. Our highly skilled and experienced team can make the corrections to your video like no other company – making your corporate video look clean and polished as if it were just produced.
Of course, not every video is capable of being saved. In some cases, you have to start from scratch – but with the right production company in your court, the risk of having to reshoot is significantly mitigated.
At Motion Giraffx, we can produce an entirely new video for you, save your old one, and know the limitations and possibilities of each option. We can help bring your vision to life, and we can make VFX workplace video edits down the road if your company rebrands.
Are you ready to learn more? Reach out to us today to save your corporate video.
