Getting someone to sit in front of a camera and talk about your company is one of the best ways to get your point across. You don’t believe us? Research shows that word-of-mouth advertising can be more effective than paid ads, and 64% of marketers agree that word-of-mouth is the most successful marketing tool.
Video interviews are great vehicles for word-of-mouth strategies. They allow your audience to get to know your business while making minimal effort in their own environment.
But you can’t just post any old video these days. Consumers are more wrapped up in tech than ever before, constantly consuming content on a daily basis. Putting a video interview out there that impresses your audience, makes them smile, and gets them excited to learn more can really benefit your bottom line.
Here’s how to avoid making a boring interview video:
Have a Foreground, Midground, and Background
Understanding depth of field is crucial before you can start recording. This is the distance between the nearest and furthest objects that are in focus within the frame. The depth of field in an interview video should focus the viewer’s attention directly to the interviewee.
Capture Clean Audio
Without clean and crisp audio, your video interview will likely flop. Every spoken word should be clear and concise in an effort to keep the audience engaged. You may also consider subtitles for accessibility.
Stick with a Short Script
An interview can feel like a lot of pressure, especially when there’s a camera pointed directly in your face. No matter whether your interviewee is nervous or calm, keeping the script short, sweet and straightforward can ease the pressure and maintain the attention span of your viewers.
Get Behind the Scenes B-Roll
Instead of producing a traditional, stale interview video that stays focused on the interviewee the entire frame, mix things up. Capture all of the behind the scenes actions; record the setup and breakdown, candid moments and other artistic b-roll to spice up the video and keep viewers intrigued.
Use Music to Your Advantage
One of the best interview video tips? Adding music during the editing process. You can align music to flow with important camera cuts, dialogue and the concluding transition. The last thing you want is a stale, silent video that sounds like a college lecture.
Don’t Forget About the Background
Looking for a video interview tip that most beginners forget? Here it is:
While the focus will be mainly on the interviewee, the background is still important. You have to think about composition, lighting, color, foot traffic, and ambient noise. Paying attention to detail can transform a boring and mundane set into a fun and thrilling one.
Help Your Interviewee Feel Comfortable
Remember: Not everyone is good on camera. Some people are more natural than others when the attention is focused on them, and that’s fine. Have fun with interview questions and help your interviewee open up.
Go over interview questions with them before the video takes place, or offer assistance to prepare for the interview. Helping your interviewee feel comfortable and confident before filming builds trust and that can illuminate on camera.
Let Us Create Magic For You
Want to add a strong interview to your marketing collateral, but you don’t know where to start? Don’t take on the project yourself. Work with Motion Giraffx instead.
We have the skills, expertise, drive, and desire to help you create an interview video that blows traditional video content out of the water. We can help bring your vision to life and have tons of fun along the way. And by the end of the business relationship, you’ll walk away with a video that sets you apart from the competition and brings your brand to life.
Learn more about how we can help you produce an unforgettable interview video today.
