Creating a marketing campaign is a heavy enough lift. The last thing you want to do is worry about curating a marketing video from scratch.
Right off the bat, you get the works. We have the videographers, designers, animators, and directors on staff who are ready and trained for exactly this kind of thing. We have the hardware and software, the latest knowledge, and the most hands-on experience.
Outsourcing comes with even more advantages than that. Here are some of the benefits of outsourcing video marketing and why you should begin outsourcing video production today.
Affordability
Some video or animation campaigns can be tens of thousands of dollars, which sounds like a huge investment.
However, if the alternative is to hire a full-time, in-house videographer or animator, it’s generally even more expensive for an equal or less amount of work. Costs include that person’s salary, benefits, software, hardware, time managing them, and more.
Speed
High-quality vendors can produce a greater amount of work faster than in-house teams. It’s a numbers game: we have more experience, more staff, and more tools to make miracles happen on tight deadlines. It’s time-consuming work, but it’s our specialty. This just isn’t a luxury that most in-house creative teams have.
Creativity
Hiring a creative studio for your marketing video lets you explore areas and ideas surrounding your brand from an outside perspective.
This is a chance to reach your target audience in ways you haven’t cracked before. Sometimes it’s hard to explain how you solve your clients’ problems from your own perspective. But outsourcing a video marketing team to tell your story for you can help you separate from what everybody else is doing.
Learning Potential
If you’re interested in hiring a full-time creative employee (in a field you’re not experienced with yourself) to create marketing videos for your company, consider starting with a video marketing team to learn the animation or video production process first.
In many of the videos that we produce, our clients provide information, tech sheets, and key selling points that help drive the stories. Doing this exploration together strengthens the knowledge of the product for both parties.
In some cases, we collaborate with in-house teams by receiving or providing working files. In many cases, our clients are able to reuse our assets in future projects or deconstruct how we made something to learn more about how to implement that effect on their other projects.
Less Liability
Hiring employees is hard. We know because we do it, and we have had great success and great failures with people we hire. Hiring a full-time employee is a huge investment in time, energy, and money.
Making the wrong decision on a full-time employee can lead to a negative result for your company. We have a core team of animators and (through the tough lessons we’ve learned) are very selective with new artists that we hire.
Help Us Help You
Are you interested in outsourcing a video production team to create high-quality videos for your brand? Give us a shout out today to get your video project in motion.
