Animation/Motion Graphics Lantern Award 2019 Winner! Every year, all the big names in Houston advertising look forward to the Lantern awards, hosted by the Business Marketing Association’s ANA Houston chapter. Beating out several big-budget 3D animated videos from global brands, this little cutie ironically proves that a little money in your piggy bank can go a long way! Furthermore, it proves that the criteria for a memorable explainer video is that it should look great, be animated well, and tell a clear story. 2D animation is not only a super effective way to tell your story and explain your product, but it can capture hearts and win trophies!

ComposedPro wanted to highlight their full value proposition with a simplified, yet thorough high-level explainer of their services in personal finance. Our lighthearted approach to this 2D animated video illustrates how the experts at Composed Pro can help diversify retirement investments and optimize portfolios. Keeping graphics clean and fun allows us to delve into the more complex issues of taxes, fees, and retirement funds—topics that are otherwise usually complicated and stressful.

An explainer video like this is instrumental in ComposedPro’s strategy to build trust and understanding with their customers. We’re talking about people’s life savings here, after all! It’s a fine line between simplifying complicated topics and making the content seem too easy or cheap. Our team focuses on straddling that line to deliver efficient, digestible, understandable content to potential leads, allowing our client’s sales team to close deals much faster and have a stronger brand reputation.