Recruiting the ideal candidates for your business can be a daunting task. A recruitment video is an effective way to get applicants excited about opportunities and introduce them to the culture of your business. Here are five key elements you should include in your recruitment video.

Explain Your Company’s Broader Mission

Your recruitment video should explain your company’s mission in a straightforward and inspiring way. Talk about the authentic values and goals that drive your business. Allowing applicants to get a better understanding of what you stand for invites the right talent. You want to build your company with people who are aligned with your values. The right candidates want to feel like they’re part of something important. Use this as an opportunity to offer insight into how they could contribute to this shared mission if they were offered the job.

Showcase Your Employees

Showcase your current employees, including those in senior positions. These employees should be from a variety of departments and backgrounds. Making it clear that your business is open to diverse points of view is an excellent way to attract the best talent for your company — not to mention show potential applicants what makes your company unique. Additionally, featuring your existing staff in the video gives viewers a look at more tangible values like job satisfaction, workplace culture and team dynamics. Candid interviews from members of your team builds trust and rapport before candidates even enter the interview. Here are employee recruitment video examples of how you can spotlight one employee to recruit top talent.

Discuss Employee Benefits and Culture

Let’s face it, most people work to live. Without getting too far into the weeds, mentioning any differentiating high-level benefits your company offers can be a huge deciding factor for the right candidates. If you allow a flex-schedule, have competitive compensation packages, or paid childcare – tell us! If you have frequent office parties, go hiking as a team quarterly, or have a traveling chess team – tell us! Finding that perfect candidate who can mesh well culturally is worth every penny.

Make The Story About Your Audience, Not You.

Your recruitment video should focus on the goals of the company and how it can serve the potential applicant, not an “about us” of your company. Imagine watching this video from the perspective of your perfect candidate – what would they need to hear from you to join your team? Speak directly to them and let them know how joining your company can help them reach their long-term career goals. Make sure to provide concrete examples of how their new job and working environment would benefit them both personally and professionally. Showcase testimonials from current employees that makes the atmosphere seem inviting and a great place to work. Give applicants a clear understanding of what they can expect if they come onboard.

Conclude With A Call-to-Action

It’s important to end your recruitment video with a defined call-to-action. Make sure the applicants know how and where to apply for the job or contact your company if they have any further questions. Sharing an online link with an application form, or providing contact details can help them to take the next steps in their job search journey. Make sure that you reiterate whatever it was that initially grabbed their attention about your business and make it clear why they would thrive there. If the intention for your video is to only be played at a career fair or on your careers page online, this step can be omitted.