Our Process for Launching a Brand Video
A brand video is a type of marketing video intended to invoke emotion while explaining the high-level values or mission of a company. Marketing videos for business inform the target audience about the key selling points of a product or service. However, a great brand video will also increase brand awareness. Brand videos give your customers a vibe of what your company stands for.
The very first step towards a successful product launch is to analyze and understand the marketing goals for the video content. In the case of the featured video’s marketing campaign, REGENT’s target audience includes representatives working with the United States Marines. The high-level marketing goals are to help stakeholders visualize the usage of and secure a contract for sea gliders within military applications.
REGENT is full of literal geniuses. I’m talking MIT grads, experts in aerodynamics, people who invent new kinds of airplanes. These guys and gals are SO smart, and like many of our clients, are deep in the weeds of their product.
Partnering with Motion Giraffx allowed REGENT a fresh perspective on how to explain their brand and product. After sorting through the kitchen sink of features for their newest sea glider model, our team narrowed down the list of unique selling points that are most important to their target audience. Organizing the key features into a sequential design that makes sense and feels like REGENT is the foundation for an effective brand video. Without a solid plan, script, memorable story, the marketing goals fall apart.
We have created two successful marketing campaign videos for REGENT. Here’s how our video content helped REGENT land millions in investor funding and over $7.9 billion in orders to date!
Creative Problem Solving
Telling huge stories efficiently is key to an effective marketing campaign. REGENT came to us with pages and pages of features, use cases, infographics, and maps. Our job is to convert that information into a brand video that packs a punch, is instantly understandable, and convinces the target audience REGENT can solve all their problems (or some, at least)! We studied their technology, customer pain points, and the brand to develop the script for animation.
Storyboard
Self-flying electric sea gliders are a brand new concept for most people, including us! After setting clear a clear marketing strategy, it’s time to kick off production!
Sketching a storyboard is the best way to make sure that our team understands the technology and that the flow of the story outlined in the script still makes sense when it’s converted to an image sequence. The storyboard is a cost-effective way to solve creative problems like how and where to incorporate text. Figuring out the sequence, compositions, and settings of each scene helps secure early buy-in from the client before it gets expensive to change in 3D.
Style frames
Our goal is always to create a video that will build trust with investors. This video shows the target audience what the product will look and act like in the real world. In order for them to visualize the product in use, our team develops fully rendered 3D style frames. These frames act as proof of concept.
If style frames look authentic and transport the target audience to our world in the story – mission accomplished. Style frames also help our customers bridge the gap between the animatic and final video. Because the final video can be difficult to visualize for some, style frames give clients a peek at the final look and feel. Early buy-in from our clients allows them to make big and cost-effective changes early in production
Animatic
This is where most clients get scared. Don’t worry, we always say – it gets worse before it gets better. This stage looks rough because it is rough, and it allows you to see the storyboard in 3D motion. This draft versopm is where the timing, motion, text, and accuracy are scrutinized and revised.
Rendering + Compositing
Once the animatic is approved, every layer of every frame is rendered to have realistic lighting, texturing, and 3D effects like it did in the styleframes. This phase requires a lot of trial and error for our team to make it look just right and free from glitches, pops, and flickers. Rendering is a notoriously tedious task, but our team prioritizes file optimization and up to date hardware – allowing our clients to have faster turnaround on their videos!
Craving more startup brand video examples?
We’re weirdly up and coming for airplane related video content for startups specializing in electric and self-flying technology. Specific, I know. Check out this investor pitch video we created for Natilus‘ Autonomous Cargo Planes. Come back soon for more exciting self-flying car and drone content currently in production!
Not into autonomous flying vehicles? No problem. We love working with startups of ALL kinds. We’ve created animation and live action videos for several Y Combinator startups like OutSail Shipping, Solugen, and REGENT. We’ve also helped launch a couple Kickstarter campaigns from Hutchu Games and Virtuix.
Not crowdsourcing? Us neither. Entrepreneurs doing it on their own need vendors they can trust. There are many different types of brand videos outside of 3D animation. We can consult with you on the most effective medium for your topic. Check out our other startup favorites like these 2D animation examples EXUM Instruments and ComposedPro, a 3D explainer video Mistbox, or this live action video production for a startup called Kingdom Zoo.
No matter if you’re representing a billion dollar company or a solopreneur opening a bakery, Motion Giraffx is a customer service company that happens to know how to animate. We are committed to helping you tell the best story possible for your brand. We are available to consult with you on the appropriate type of video for your target market and help you set marketing goals.
Our videos are proven lead generation tools that increase revenue and fulfill marketing objectives. Whether you need modular youtube video that can be chopped up for various social media channels, or you have a one-and-done pitch for an investor meeting – we are here for you. If you want to show up in a big way to future customers, consider us for your next brand video!
