Our clients at Inception Fertility work hard to guide patients through every stage of the fertility life cycle. Using innovative technology, industry experience, and optimal communication skills, Inception is constantly motivated to provide an exceptional patient experience.
To help recruit top talent, the Inception team hired us to travel the country to tell inspiring stories about their top fertility doctors as part of their recruiting campaign. Like many industries, it’s more competitive than ever to attract and retain top talent, especially for positions that are extremely specialized to begin with. REI doctors are top notch when it comes to fertility doctors, and good ones are highly sought after.
Curating Authentic Video Content
One of the most important aspects of the video was to leave the trained actors at home; we brought these stories to life by working with the real doctors themselves at Inception Fertility.
Being in front of the camera can feel uncomfortable and intimidating for most, so we coached the team throughout the production. Many of the stories contained extremely personal, sensitive information about the doctors and their own fertility journeys, and we wanted to help them feel comfortable throughout the whole process. The end result was a recollection of their valued voices and experiences and how it has helped them become better doctors and even better humans.
Setting the tone for this success starts with an intimate experience; we work with a small crew and the most efficient videography kit as possible on set to help tell a more authentic, unscripted story. We manage our shoots to be cost effective for the client. Padding the production costs with unnecessary crewmembers inflates budgets without a positive correlation to the ROI of the final video.
We helped the talent feel comfortable and confident with their delivery, whether reading from the script or coming up with something on the fly. This candidness made for a wholesome, authentic video recruitment campaign with video highlights of the company’s culture, work life balance, and day-to-day experience from the employees themselves.
Incorporating VFX Into the Doctor Recruitment Video
One of the key differentiators in the doctor recruitment videos is our use of animation and visual effects. We’re not just a video production company that records our footage and pieces it together. We used movie magic to remove imperfections in the scene and make the doctors and the office more vibrant and inviting. This allowed us to make improvements and corrections without the need for a costly reshoot.
By trusting our process, the Inception team received the ultimate recruitment video that showcases everything they stand for: Putting people first.
And the result is clear: Investing in a dedicated team with a trusted and thorough, yet seamless and exciting process, can lead to a recruitment video series that blows ideal candidates out of the water and gives them a first-hand look into what it’s like to work on your team.
