3D Animated Explainer Video for ANICO
The Client
American National Insurance Company (ANICO)
Quick Summary
At Motion Giraffx, we leveraged our polished 3D animation service and explainer video solutions to bring a complex financial story to life for American National Insurance Company (ANICO). In this part of the series, you'll see how we transformed their long-term stability, billions in annuity sales, and massive assets into an engaging cinematic narrative that builds trust and clarity.
This is Part 3 of an ongoing project with ANICO.
The ANICO Video Series
- Part 1: The TCA & RCA 2D animated explainer videos
- Part 2: The 2D corporate overview & FireLight™ animated videos
The Project
Background
ANICO wanted more than a standard corporate slideshow. They needed an immersive 3D animation that makes financial metrics and industry jargon feel human and inspiring.
So we crafted a seamless 3D storyline that highlights ANICO’s Brookfield partnership and its mission to close the $7 T retirement savings gap. Our goal was to guide their viewers through every key moment with confidence.
Concept & Storyboard
Our leadership laid out each beat of the ANICO 2025 corporate story on a shared storyboard, combining rough sketches, 3D wireframes, and direct client feedback to nail the timing and messaging.
Handwritten notes and sticky feedback tags ensured every transition, timing cue, and visual callout translated seamlessly into our final cinematic 3D animation.
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Logo Reveal & Heritage
We created a sturdy 3D textured stone with the ANICO logo with the line “Est. 1905,” nodding to their century-plus strength.
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Stability & Challenges
We artfully plotted a building with a strong foundation into “we've weathered every modern challenge” and “emerged stronger” to reinforce ANICO’s resilient brand.
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Credit Rating & Iconography
We animated a triangle to rotate smoothly into an "A" rating with accompanying context to emphasize ANICO’s financial leadership.
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Sales & Assets
We crafted a bold “$5,000,000,000” counter to anchor ANICO’s $5 billion annuity sales emphasizing scale and confidence.
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Trust Formation
We orchestrated hundreds of 3D people converging into the ANICO logo with the message “it's Trust,” illustrating how collective confidence powers ANICO’s promise.
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Brookfield Partnership
We seamlessly transitioned Brookfield Wealth Solutions logo into minimal line art with an upwards moving arrow, highlighting global backing with clearly defined goals.
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Retirement Gap
We added a widening gap representation to depict the “$7 Trillion dollar” shortfall, guiding viewers toward a purposeful “close the gap” call to arms.
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Shield Finale
We choreographed gold coins flipping into a protective shield, culminating in “you’re promising financial strength” to leave a resonant sense of security.
Visual Style
Our team used high-fidelity 3D modeling, clean lighting, and subtle reflections.
Accented with ANICO’s signature blues and golds, this sleek, modern aesthetic reinforces professionalism and trust throughout the animation.
Data-Driven Motion
Dynamic 3D infographics with smooth camera moves and immersive sound cues transformed static numbers into an engaging experience, guiding viewers seamlessly through ANICO’s financial story.
Key Takeaways
Here’s how Motion Giraffx delivered on ANICO’s goals:
- Simplified intricate insurance details and financial metrics into clear, memorable visuals.
- Highlighted ANICO’s A-rating, $5 B in annuity sales, and Brookfield Wealth Solutions partnership with branded motion graphics.
- Boosted engagement and accelerated sales conversations through dynamic, data-driven storytelling.
Ready to create opportunities with your audience?
Partner with Motion Giraffx, the top animation studio in Houston, and let us craft an engaging explainer video that speaks directly to your target demographic.
Create an appointment with us today or use the contact form below to send us a message.