Quick Summary

In this use case we speak about two animated videos in the ANICO series. We provided them a corporate overview and showcased their FireLight™ service.

For more videos in the series highlighting their RCA & TCA services, they can be found in our explainer videos for American National Insurance Company.

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The Project

At Motion Giraffx, we believe that great animation isn’t just about visuals. It’s about creating trust, driving engagement, and making complex ideas feel simple, modern, and exciting.

For American National, we set out to craft a visually compelling animated series that blends clean transitions, energetic pacing, and uplifting storytelling to showcase both ANICO’s rich legacy and its forward-focused innovation.

First Video, the Journey

We employed a minimalistic 2D animation style with dynamic pacing to bring ANICO’s history into focus, highlighting their evolution and growth in a modern, engaging way.

ANICO Heritage & Mission

We open with strong confident voice to introduce ANICO’s century-long commitment to trust and financial strength, illustrating their founding goal of “financial solutions for generations to come.”

Through concise motion graphics, we highlight milestones such as reaching $100 billion in life coverage in 2020 and serving over 5 million policyholders nationwide.

The narrative culminates in the 2022 Brookfield Reinsurance partnership which depicts with bold callouts and seamless transitions. This helps underscore ANICO’s blend of enduring values and forward-focused innovation.

Second Video, the Experience

The second video shifts to FireLight™, ANICO’s state-of-the-art annuity e-application platform, where we emphasize efficiency and innovation through a sleek modern 2D approach.

Crafting the FireLight™ Walkthrough

With fluid motion, precise visual cues, and an intuitive flow, we demonstrate how FireLight™ consolidates all required forms into one central interface, ensuring good-order processing and streamlined workflows. Our goal was to highlight how ANICO agents embrace a seamless digital experience.

We illustrate pre-fill capabilities through smooth animations that save agents time, minimize copy errors, and enhance data accuracy.

Next, real-time training checks and suitability assessments appear, showing how agents can address concerns before submission and reduce back-and-forth with clients and carriers.

Finally, we depict quicker issue resolutions and accelerated commissions, reinforcing the value of an efficient digital process that empowers ANICO agents every step of the way.