Built For Business Custom Vehicle Visualization

Project Overview

For the TV show Built for Business, part of the Cruisin’ Kitchens empire, we created 3D animated visualizations to bring custom vehicle designs to life. These vehicles—primarily food trucks for brands like Whataburger, Tiff’s Treats, and Walmart—needed to be visualized before construction, allowing both the fabrication team and clients to see the final design in detail. Much like home renovation shows reveal mockups, our animations helped convey the look and functionality of the finished vehicles.

Our Process

We began by collaborating with the Built for Business team to understand the design goals for each custom vehicle. Using detailed 3D models, we illustrated every aspect of the trucks—from layout to branding—ensuring that each design aligned with the client’s vision. These visualizations were then integrated into the TV show, providing the audience and clients with an exciting, realistic preview of the finished product.

The Result

Our animations gave the Cruisin’ Kitchens team and their clients a clear, actionable preview of their custom builds. By visualizing the design early in the process, it was easier to communicate the final look, ensuring that expectations were met before fabrication began. The 3D animations not only enhanced the show but also streamlined the design process, helping to bring these unique vehicles to life.