Quick Summary

Our team at Motion Giraffx produced two animated explainer videos for American National’s Rate Certainty Annuity and S&P 500 Dynamic Intraday TCA Index, simplifying complex financial concepts into clear, engaging visuals.

This is Part 1 of an ongoing project with ANICO.

The ANICO Video Series

The Project

Insurance and indexed annuities often come with so much jargon it’s easy to feel lost. When ANICO wanted to showcase their 2025 product lineup, featuring guaranteed rate periods, volatility controls, and principal protection, they turned to us. They didn’t want another stiff corporate video. They wanted animations that feel fresh, friendly, and easy to follow.

Rate Certainty Annuity (RCA)

This simple yet powerful 45 second animated video demystifies indexed annuities, providing a clear and engaging explanation of how ANICO offers a stable, growth-focused financial solution.

With our 2D animation services, we blended minimalistic design, smooth transitions, and a confident tone to ensure the product felt both accessible and compelling while reinforcing ANICO’s commitment to financial security.

Play

Rate Certainty Annuity Explainer

S&P 500 Dynamic Intraday TCA Index

This highly technical index uses E-mini futures with intraday volatility control and trend-following. It can rebalance up to 13 times per day. As a motion graphics company specializing in explainer video solutions, we turned this complex subject into a sleek, dynamic 2d animation.

We used modern 2D techniques and sleek visuals to show it's volatility targeting mechanism and fee structure. The video maintains a very energetic flow. The result is a 55 second captivating, easy to follow video that helps viewers quickly grasp stability, performance and value without feeling too overwhelmed by jargon.

Play

S&P 500 Dynamic Intraday TCA Index Explainer

anico logo

Motion Giraffx met project goals by:

  • Emphasizing engaging visuals through clean, modern design that highlights key concepts without overwhelming viewers.
  • Building authenticity and trust with professional narration and clear story arcs that reinforce ANICO’s expertise.
  • Delivering approachable sophistication by balancing technical accuracy with an uplifting tone that keeps both financial professionals and everyday clients engaged.

Behind the Scenes: Storyboards

We developed detailed storyboards for both the RCA and TCA videos, beginning with simple sketches to define composition, pacing, and narration. Through iterative reviews, we refined each frame to match ANICO’s modern aesthetic and messaging goals, mapping out every shot and transition before production began.

RCA video storyboard
TCA video storyboard
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Proven Results

American National says brokers now rely on these videos to understand key product details, giving them the confidence to match each client with the right coverage. By turning complex policies into clear, engaging stories, the videos make it easier for brokers to guide everyday families toward the right financial solutions.

Why Our Videos Succeed

  • Boost retention by highlighting key takeaways with clear, focused visuals.
  • Enhance client conversations through simplified explanations that cut through complexity.
  • Reinforce brand identity with a consistent, modern style that underscores expertise.

Spark Engagement with Animated Storytelling

Interested in transforming complex products or processes into clear, memorable animations? Explore our services and solutions to see how Motion Giraffx can make your next project shine.

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