Exum Instruments

2D Animation

Explainer Video

2 : 13

Lantern Awards hosted by the American Marketing Association

2020 Award of Excellence Winner

The Telly Awards

2022 Bronze Winner: Craft - Promotion VIdeo

Schlumberger

Let’s Get Technical

Exum’s Massbox is the first Laser Ablation Laser Ionization Time of Flight Mass Spectrometer (LALI-TOF-MS) on the market. Try reading that fast for a public speaking warmup!

Exum, a groundbreaking startup, is making high-tech science accessible. Despite their powerful and desirable product, customers struggled to understand it. Explaining the science was too time-consuming. That’s where Motion Giraffx came in.

We created a 2D technical animation to simplify and explain Exum's complex process. This sales tool has become their most valuable asset, shortening their sales cycle, improving understanding, reaching a wider audience, and boosting sales.

Schlumberger

Working Through our Video Production Process

  • Price. For startups, budget is crucial. 2D animation is generally more affordable and less time-consuming than 3D animation, making it easier to make changes.
  • Simplicity is key. When telling a complicated story, a clean, efficiently illustrated style makes it look easy to understand, keeping your audience engaged.
  • Let’s not give away the secret sauce. Initially, we considered a 3D animation for Exum, but it revealed too much of their IP. A stylized 2D representation was the best way to simplify and explain the complex internal components.

When showcasing your product, choose the right method. For Exum, 3D and live-action were not suitable. The perfect solution was a 2D technical animation.

Schlumberger

Measureable Results

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

"

Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

"

Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

"

Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

"

Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

"

Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

"

Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

"

Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

"

Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

"

Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

"

Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

"

Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

"

Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

"

Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

"

Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

"

Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

"

Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

"

Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

"

Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

"

Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

"

Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

"

Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

"

Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

"

NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

"

Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

"

Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

"

Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

"

Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

"

Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

"

Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

"

Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

"

Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

"

Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

"

Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

"

Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.

"