Schlumberger Sonic Far Field Industrial 3D Animation

3D Animation

Explainer Video

Product Rendering

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2020 Lantern Award Winner

This 3D industrial animation took home the trophy for the B3 Animation (2D or 3D) or motion graphics category at the Houston Lantern Awards in 2020. High quality animation is an obvious way to help drive sales for your high-tech oil and gas tools, but having an award winning 3D product animation opens up so many more opportunities to engage your audience through views, likes, and shares.

Schlumberger

What’s the Big idea?

Check it: we made a 3D industrial animation about u 2D technology transitioning to 3D technology. If that’s not peak meta, we don’t know what is. The challenge for this product animation was visualizing elements that the eye can’t see—sonic waves, concentrated data, places where hydrocarbons might be present in rock. By creating a light, bright contrast to the below-ground setting, we generated fresh excitement around far-field metrics.

Schlumberger

How a 3D industrial animation will make you rich

Explaining complex machinery and processes can be challenging. A 3D animated video goes beyond words and images, showing what’s otherwise impossible. For example, we created a sonic scanner animation for Schlumberger, demonstrating equipment thousands of feet underground.

Customers need to understand how technical products work and their benefits before purchasing. 3D product animation is often the best way to do this.

3D animation makes the story clear and visually appealing, capturing audience attention. Better-than-perfect renders create memorable content, boost audience retention, and enhance brand awareness.

Schlumberger

Measureable Results

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

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Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

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Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

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Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

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Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

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Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

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Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

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Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

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Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

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Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

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Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

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Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

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Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

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Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

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Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

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Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

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Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

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Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

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Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

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Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

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Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

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Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

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Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

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NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

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Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

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Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

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Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

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Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

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Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

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Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

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Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

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Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

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Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

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Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

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Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.

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Step 1: Script & Audio

The script is the lifeblood of your animation. Our technical copywriter turns technical jargon into a compelling story that sells your product, ensuring it captures viewers' attention and keeps watch time high.

We host auditions to find the perfect voice, providing you with a top-five shortlist.

Music is crucial, so we carefully select and edit songs that align with your brand and target audience, providing a unique track for each video.

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Step 2: Storyboard

This project is a little different from most of our work of a similar scope. Usually we create hand illustrated storyboards to get the point across without spending too much of your budget too early. This is where ideas get shredded faster than Banksy’s, so we usually work in an easy to change medium – pencil and paper. This project, however, had too many variables to list here that allowed us to cut some corners and jump right into 3D land. Using the approved script, reference images, brand guidelines, and any further direction from the client, the storyboard gives the first glimps into what this story will look like and how it will flow visually.

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Step 3: Styleframe

Giving our clients tons of opportunities to get the look they’re after is a huge part of our customer service. In order to make sure the project is going in the correct visual direction without blowing the budget, we make at least one fully realized styleframe to show our clients what the final result will look like.

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Step 4: Animation

Now that the prep work is done, we’re ready to animate. The hard part is over, and now the long part begins. This is where we focus and bring your product to life.

You might think: the 90s called and want their graphics back. That’s fair, but trust the process. Blocking in the timing and motion ensures the story feels right.

This is another chance for clients to give feedback on movement and accuracy before we perfect it. Here’s a snippet of the animatic phase.

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Step 5: Render and Composit

When the story is solid and the motion feels right, it’s time to hit the “make it beautiful button”. Just kidding, this is a tedious and technical process where fine art meets computer science meets religion.

Our team layers on several passes of renders to make it look better than real. This is the step where your customers start thinking rocks and metal are sexy. The breakdown of this specific animation is under construction, but here’s a peak at all the elements coming together of some of our other projects!

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Step 6: Make it Rain

Play this baby at your trade show and get ready to lose some personal space and see the insides of a lot of people’s gaping mouths that you weren’t planning on seeing. With or without a podium, telling your story with us will captivate the attention of your customers and potential customers in person or online.