Showing The Impossible
One way to save the current global supply chain crisis? Transport packages more efficiently.
Natilus, an innovative startup, has developed the Natilus Automated Cargo Aircraft to answer the call for more efficient transportation without a rise in costs or carbon emissions. To explain this concept, a visual representation was created to show how Natilus is reimagining the transport sector.
The only challenge? The product doesn’t exist yet. And creating a strong product demonstration video without a product you can touch can be overwhelming at the start. Normally, the product development process is long and tedious, especially for products as big and complex as self-flying cargo planes.
Getting big ideas, or big products or services launched takes a long time. Creating an explainer video can help secure the funding needed to build a prototype. Getting the money to build your product, but needing a product to get money can be a chicken and egg scenario.
For Natilus, they had to decide how to visualize the necessity and positive impact the plane could have on our planet without having the product made yet.
Consumers and investors need to see it to believe it. This video shows how the Natilus autonomous cargo plane concept works, in a sleek, exciting way.
Using 3D Animation to Show How A Product Works
We recognize the challenge and understand the mission: explain the pain points that most people don’t realize exists, and offer a sensible, exciting solution.
3D animated explainer videos make it possible. It’s the perfect medium to tell this story for a few reasons:
- The product doesn’t currently exist. - Even if it did, it’s very large and could have an impact on the workflow of shooting day. - Shooting on an airport tarmac can be dangerous and prohibitively expensive. - A real camera can’t capture dynamic angles practically or affordably.
Diving into the product via an explainer isn’t enough. The target audience needs to be excited too! Nautilus’ bold ideas deserve attention from investors and potential customers who believe that their vision for the future of freight is achievable.
A successful investor pitch video is as informative as it is engaging. People walking past the booth at a trade show need to stop in their tracks. Watch. Understand instantly, and remember.
With this direction in mind, we made FOMO the centerpiece of our vision and introduce the cargo plane in a way that pulls investors in without sounding pushy.
When website visitors have a good explainer video teaching them the key selling points, the concept can be understood efficiently. This supporting video made a significant leading factor in the launch of their new product.
At Motion Giraffx, we’re big fans of animating airplanes. With our CG lenses, we have the ability to capture angles, reach speeds, and show views that live-action video product can only dream of. With the right production processes and partners, there are endless possibilities. Contact us with the form below for your video marketing needs!
Our Process for Animating Product Demo Videos
There are many types of explainer videos. Some variables that alter the cost and schedule to create a product demo are budget, timeline, complexity, and existing assets. To create videos for social media, investor meetings, trade shows, or press releases, 3D animation might be right for you! Here is a breakdown of key phases of this project.
