Project Description
In oil and gas, petroleum engineers are asked to do the impossible: gain control over something they cannot physically see or get close to. ReSolve iX is a downhole intervention tool that has a swiss-army-knife-like adaptability and allows engineers to navigate the world at 10,000 feet below the surface.
When you sell something, you’re selling transformation. When you combine video production with 3D animation, you have the ability to plant the vision of this transformation to the inner core of the brain that is responsible for emotion (it’s called the limbic system). That’s where the connection happens. That’s where the desire to buy comes from. Yep, we’re basically brain scientists.
Your viewers can see their own transformation through your product and your marketing video. 3D product animation combined with real, live humans in a well-produced video makes the experience feel real and can stir emotion in your buyer. When a product clicks in our brains, we want to jump on a couch with Oprah Winfrey and tell the world about it.
When our friends at Schlumberger thought through their message for the ReSolve iX video, they kept their customers’ experience top of mind. ReSOLVE’s outcome was the most important element to convey to their engineers…the WHY. Make better producing wells, reduce your risk, reduce your carbon footprint, make your life easier.
If you can get people to understand the why through your video, and research shows that video marketing is the most effective method, they will venture to your product page and will be one step closer to a purchase.
This combination of 3D product animation and video production is a very powerful sales tool. It allows you to get close to people that are hundreds and thousands of miles away. While our Houston animation company may not be next door to you, maybe you are thousands of miles away, we’ll Zoom that distance and help you create a powerful video to increase your sales and transform your business.