Houston’s video production scene is an entirely different world, and we love every second of it. We get to collaborate with some of the most innovative clients. While they didn’t go for our cheeky suggestion of rebranding their advanced chemical solution as “SCHMOO-B-GONE,” Solugen did let us combine video production and 3D animation to showcase their cutting-edge technology.
Bringing Complex Science to Life
Solugen's product dissolves schmoo (a stubborn buildup of corroded iron sulfide coated with oil) inside industrial piping. To illustrate its impact, we combined:
- Live-action footage from both lab tests and real-world applications to establish credibility.
- 3D animations to visually break down complex chemical processes.
- Motion graphics to highlight efficiency, cost savings, and long-term benefits
This blend of media helped reinforce trust and engagement, proving that science is just as exciting to watch as it is to study.
Choosing the Right Storytelling Medium
Not sure whether to use video, animation, or both? That’s where we come in. We guide our clients through the pros and cons of each approach, ensuring that the final product aligns with their goals. In this case, an explainer video was the clear choice, but every project has its own unique needs.
Taking Video Production Further
Like most local studios, we handle a wide range of video production in Houston and the surrounding areas. But what sets us apart is our ability to take projects a step further. With **in-house 3D animation and motion graphics, we can enhance live-action footage, explain complex ideas, and add visual depth—all without outsourcing.
This approach gives our clients a more polished, engaging final product while saving them time and money. Instead of working with multiple vendors, everything stays streamlined under one roof. A big shoutout to our friends at Black + Gray Studio, who played a key role in developing the script and visual direction for this project. Great collaborations lead to great content!