Exum Instruments

2D Animation Explainer Video

The Client

Exum Instruments

2D Animation

Explainer Video

1:45

Lantern Awards hosted by the American Marketing Association

2020 Award of Excellence Winner

The Telly Awards

2022 Bronze Winner: Craft - Promotion VIdeo

Let’s Get Technical

Exum’s Massbox is the first Laser Ablation Laser Ionization Time of Flight Mass Spectrometer (LALI-TOF-MS) on the market. Try reading that fast for a public speaking warmup!

Exum, a groundbreaking startup, is making high-tech science accessible. Despite their powerful and desirable product, customers struggled to understand it. Explaining the science was too time-consuming. That’s where Motion Giraffx came in.

We created a 2D technical animation to simplify and explain Exum's complex process. This sales tool has become their most valuable asset, shortening their sales cycle, improving understanding, reaching a wider audience, and boosting sales.

Working Through our Video Production Process

Price. For startups, budget is crucial. 2D animation is generally more affordable and less time-consuming than 3D animation, making it easier to make changes.
Simplicity is key. When telling a complicated story, a clean, efficiently illustrated style makes it look easy to understand, keeping your audience engaged.
Let’s not give away the secret sauce. Initially, we considered a 3D animation for Exum, but it revealed too much of their IP. A stylized 2D representation was the best way to simplify and explain the complex internal components.

When showcasing your product, choose the right method. For Exum, 3D and live-action were not suitable. The perfect solution was a 2D technical animation.

Measureable Results

Josh Teekell

" As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project. "

Josh Ulla

" By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%. "

Ben Rice

" The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products. "

Christian Diaz

" Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines. "

Bailey Da Costa

" With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise. "

Josh Teekell

" Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content. "

Chad Cummins

" Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable. "

Kayla Scherer

" Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team. "

Ben Durand

" Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs. "

Jamie Lucas

" Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client. "

Julianna Arnim

" Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience. "

Courtney Roberts

" Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills. "

Court Hill

" The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience. "

Chester Moore

" Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet. "

Aleksey Matyushev

" Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives. "

Bill Chalmers

" Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques. "

Daniel Boskind

" Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling. "

Amanda Wood

" Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations. "

Josh Teekell

" As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project. "

Josh Ulla

" By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%. "

Ben Rice

" The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products. "

Christian Diaz

" Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines. "

Bailey Da Costa

" With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise. "

Josh Teekell

" Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content. "

Chad Cummins

" Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable. "

Kayla Scherer

" Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team. "

Ben Durand

" Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs. "

Jamie Lucas

" Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client. "

Julianna Arnim

" Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience. "

Courtney Roberts

" Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills. "

Court Hill

" The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience. "

Chester Moore

" Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet. "

Aleksey Matyushev

" Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives. "

Bill Chalmers

" Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques. "

Daniel Boskind

" Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling. "

Amanda Wood

" Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations. "

Professional Netting Concepts

" Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision. "

Fuel Tech

" Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers. "

Jeff Williams

" Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start. "

Corinne Chalmers

" Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts. "

Daniel Stark

" The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards. "

NaturalSci Reg

" Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success. "

Sopary Bou

" Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks. "

Alex Winter

" Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry. "

Anne Agenes

" Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch. "

Jim Thorson

" Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project. "

Leslie Clark

" My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment. "

Fabian Jones

" The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs. "

Josh Ulla

" Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work. "

Corinne Chalmers

" Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts. "

Josh Ulla

" Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience. "

Dustin Jacobson

" Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time. "

Daniel Boskind

" They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode. "

Professional Netting Concepts

" Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision. "

Fuel Tech

" Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers. "

Jeff Williams

" Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start. "

Corinne Chalmers

" Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts. "

Daniel Stark

" The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards. "

NaturalSci Reg

" Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success. "

Sopary Bou

" Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks. "

Alex Winter

" Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry. "

Anne Agenes

" Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch. "

Jim Thorson

" Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project. "

Leslie Clark

" My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment. "

Fabian Jones

" The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs. "

Josh Ulla

" Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work. "

Corinne Chalmers

" Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts. "

Josh Ulla

" Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience. "

Dustin Jacobson

" Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time. "

Daniel Boskind

" They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode. "

Measureable Results

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.