The Client
National Oilwell Varco
Video Production
Product Demo
1:05
Project Description
If there’s one thing we’ve learned about oil and gas video production, it’s that there are lots of tubes involved. Coiled tubes. Straight tubes. Tubes hanging inside tubes.
So, when it came to creating a product video for NOV’s ATP Coiled Tubing, we busted out our PPE and went straight to the source to capture the authentic look only video production can offer. We captured why NOV is a master of its craft, putting human grit into the equation as an indicator of high quality and a personal touch. We left no pipe un-quenched and no arm hair un-singed to get these epic shots for NOV.
How to Hire an Oil and Gas Video Production Studio
When it comes to oil and gas video production, we have one huge advantage: experience. To date, every member of our team has at least at one point worked, lived, and breathed oil and gas (ok, maybe we don’t breathe gas, but… you know what we mean).
Our knowledge of the industry and experience with some of the biggest names in the business allows us to show up on set with some familiarity of the products and services – making it safer and faster to get the job done. We aren’t afraid to get dirty, put on some steel-toes, hop on a plane to Midland, or, in this case, play with fire (… just kidding, HSE guy, if you’re reading this).
Working Through our Video Production Process
We take pride in our flexibility. In NOV’s oil and gas video, we used a “Run & Gun” approach, filming everything on the fly without storyboarding. This created an authentic, unstaged story based on real-time shots, perfect for the fast-paced environment of a warehouse.
We used a list of key selling points from NOV to guide our on-site decisions. After filming, we edited the video, wrote the script, and recorded the voiceover. The music track set the tone, while color correction gave the footage a sharp, gritty look.
This fast-paced project was filmed in a day, with the first draft edited within two days and minimal changes afterward. The final product was a successful video for NOV’s trade shows and marketing events, allowing their team to focus on their core work with an efficient visual presentation.