Simplify Complexity, Amplify Clarity

Visualize your tool like nothing else can

Did you know that most of the pages in the Ikea catalogue are 3D product renders, not photographs? Product renderings are computer-generated still images or videos of your product or tool that make it look better-than-real, on-brand, or shown in a way that a camera just can't capture. Many of our clients use product renderings as a proof of concept, to illustrate internal components, or have a consistent library of product images, even as new products are launched. Product renderings are easy to update years after being made, and they can be more affordable and do-able than photographing equipment, products, or tools.

Professional Product Presentation

Try saying that 5 times fast.

Presentation is everything, and can make or break a sale. We provide beautiful, visually compelling, on-brand and informative product renders that show your customers a better-than-real visualization of your product. Product renders don't have to be photo-real, either! Sometimes stylized or abstract portrayals of your tool can help simplify difficult concepts, tell a story, or unify your brand. Product renders can be extracted from product demos, see more information on this below!

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NOV Flowback Solutions

NOV Flowback Solutions

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SLB The Well Performance Gateway

SLB The Well Performance Gateway

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Product Renders for Print Media

1.

Keep it Simple

Your product should be the clear hero of any print graphics, don't overcomplicate it with too much text, background, or design elements. A customer should be able to identify your product from far away, so consider the silhouette, composition, and contrast of your image!

2.

Tell A Story

A good product render should be able to tell a story with a single image. In this case, it's a snapshot of how the product works as well as its key benefits. If you can explain with the render how it works or why someone should buy it - you win.

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Renders for Online Product Pages

1.

Consistency is Key

Some big companies sell hundreds or thousands of products, tools, and equipment, and 3D product rendering is the only way to affordably and logistically capture consistent imagery for all of those items. With 3D, we can use the exact same textures, lighting, environment, and camera angles to create a consistent library of branded items across your web catalog.

2.

Cohesive Branding

Acquisitions, rebrands, and overly detail-oriented Creative Directors can bottleneck a sales funnel. Creating a library of 3D assets allows your company to streamline a cohesive look and feel across all products regardless of what that product may actually look like in real life. We can make quick and painless updates to how a product looks in 3D that may not be affordable or possible to do in reality.

3.

Get Under the Hood

Sometimes all the "good stuff" is on the inside of your product, which may look boring from the outside. 3D product renders allow us to create views that would otherwise be impossible to see.

What's the Difference Between a Product Render and a Product Demo?

Generally speaking, a product render is normally a still image that can be used for print ads, tradeshow booths, website content, social media, etc. Product renders can be made with any visual media, but it's normally used to describe images that were created from a 3D modeling or animation software.

Generally speaking, a product demo is a video that explains the process of how a product works and/or its key benefits. It's like an explainer video about a tangible item or product.

Sometimes these terms can be used interchangeably, as product demos are sort of like animated product renders. High-resolution product renders can often be extracted from completed product demo videos. Confused? Don't worry, we will consult with you to help you make the right decision for your marketing strategy!

If it moves or not, clarity, consistency, and compelling graphics should be the North Star that leads your target audience to your solution. Understanding why a product render is needed is the first step we take to help you achieve your marketing goals!

To answer an FAQ: the short answer is no, you don't have to provide us with the 3D model of your product if you don't have it. With the right reference material and specifications provided from you, we can create 3D models of anything under the sun - just remember that we are artists, not engineers :)

Measureable Results

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

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Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

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Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

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Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

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Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

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Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

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Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

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Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

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Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

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Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

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Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

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Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

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Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

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Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

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Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

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Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

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Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

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Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

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Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

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Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

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Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

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Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

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Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

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NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

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Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

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Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

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Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

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Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

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Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

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Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

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Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

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Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

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Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

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Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

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Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.

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Our Product Rendering Services

Our team creates better-than-real images of your product, tool, equipment, or solution with precision, clarity, and creativity. These images provide immediate context for your customers, helping them recognize your brand, understand your product, and make informed decisions faster.

We can provide 3D modeling or illustration services for products that you don't have CAD data for, and we can optimize your existing 3D assets for future-proof product updates

Explainer Video

Trade Show Media

Product Demo

Product Rendering

Corporate Overview

Social Media