People love video. It’s engaging, it’s informative, it can carry a narrative. It takes all the power of a single still image and adds life to it. For marketing, video is where it is at. Mobile video consumption increases by 100% every year and are also responsible for a massive bulk of the internet traffic (source).
The power of video marketing doesn’t just stop at being popular, either. It is also the preferred format to teach and inform. A study concluded that viewers retain 95% of a message from a video, but only 10% of what they read in text format.
Video marketing is simply the way to go to inform, excite, engage, and stand out to your customers. As customers retain more information from video, however, you need to invest in the right message and perfect the tone each and every time.
Understand Your Brand Identity
The first thing you must decide on and be 100% confident about is your brand identity. Who is your brand? What do you offer, what customers do you attract, and what are they interested in? Your brand identity is so much more than just “business”. Are you fun? Are you approachable? Are you respectable? The list can go on forever.
By maintaining a solid brand identity, you can carry a familiar feel to all your video marketing campaigns. You can make a personality for your brand that customers become familiar with and trust, no matter how much you reinvent yourself.
Selecting the Right Elements for Video Marketing
Your brand identity is a nondescript concept. Just as someone’s personality is immaterial, but their personal style is a way to exclaim to the world who they are, the same applies to you. Now that you know who you are, you need to select the right elements to convey who are with visual cues.
1. Color
The color palette you choose will set the entire tone for your video marketing materials. If you want a very easy, very simple way to keep the same stylistic choices from campaign to campaign, you could even work with the same color scheme again and again.
2. Message
Your message can change based on your campaign goals. If you need a series of educational videos to help explain your product, that’s one campaign. If you want to entice new customers to your platform, that’s another message. Keep the message simple and effective to get your point across.
3. Themes
We have collectively put meaning to certain images and vibes. Bright pops of color are fun, simple designs are electrifying and fun. Serious themes are more subdued, with straight lines. It’s a combination of psychology and trends, but if you need help, just work with your animator to help get the vibe you want using familiar themes.
4. Imagery
The images you use will also matter. If you want to have a mascot, then this can be a great way to connect your campaigns and provide an approachable front face to your company.
Choosing the Right 2D and 3D Creators
You shouldn’t be cut out of the game just because you don’t have a massive budget to work with. We produce the best motion graphics 2D and 3D animation out there, and because we outsource and hire remotely we can keep costs low and pass the savings on to you. Bring us your brand identity and style choices and let us transform your video marketing needs into quality leads for your business!
