Living in the south in the summer means one thing….heat. We were approached by a start-up called MistBox to help southerns feel a little more comfortable in the heat. This explainer video motion graphics series showing off how this innovative product helps your ac unit not take on such a burden during hot summer months. How cool is that!?

How explainer video motion graphics drive sales

We work with many startups who have products that their potential customers are unfamiliar with… because the product doesn’t exist yet! In order to show your customers why they NEED your product to make their lives easier, they first have to understand how it works. If you can’t quickly and effectively explain your product to your customers, you’ll miss out on credibility, brand awareness, and ultimately, the sale. Using motion graphics as a medium for your explainer video can help tell complicated stories in easy to understand ways. Simplified 2D illustration is a fantastic vehicle to bring complex technologies and ideas to a wide audience.

Explainer video motion graphics bridge the gap between the left and right brain. We work with a lot of engineers, and if you know any of them, you might agree that they could go on and on and on about the machine they built, right? Ain’t nobody got time for that – just tell me why your machine matters to the people who need it, and here’s the kicker, in 2 minutes or less! Motion Giraffx takes complicated, long, unique engineering stories and translates, condenses, and describes it in a way that makes sense to your target audience. The purpose of an explainer video motion graphic is to show how your product works in the most understandable way possible so that you can sell more of your products. If you don’t have an explainer video to break down your complicated product, you are losing money. That “aha!” moment your customers need to understand your value proposition is just 2 minutes (or less) away!