SLB - Pipeline Integrity

Quick Summary

When SLB approached us to visualize their Intelligent Pipeline Integrity solution, we saw an opportunity to take a deeply technical, often unseen aspect of energy infrastructure and make it tangible, elegant, and intuitive. Our goal was to illuminate the sophistication of SLB’s technology by pairing data driven insights with human decision making. We brought it to life through a visual experience that is as clear as it is confident.

The Project

SLB’s Intelligent Pipeline Integrity service is all about keeping energy moving safely and efficiently. With advanced monitoring tools and real time data, it helps prevent leaks, detect threats, and protect the critical infrastructure that keeps our world running. Explaining how this system works in a way that is both informative and easy to understand is a unique challenge.

That’s where we came in. Our team was brought in to create a 3D animated explainer video that would make this complex solution feel clear and approachable. The goal was to connect with both technical and nontechnical audiences while showcasing the power and precision behind SLB’s approach to pipeline integrity.

[View the video on SLB's website]

Close-up 3D render of a metallic pipeline flange showing interior opening and clean surface detail.

Precision in Every Frame

Our animation begins with a detailed 3D model of a pipeline, rotating to reveal its internal structure. This visual sets the stage for understanding the complexity and importance of pipeline integrity.

Key Features Highlighted

  • Real-Time Monitoring: Showcased through dynamic dashboards and data streams.
  • Leak Detection: Visualized with particle effects indicating breaches.
  • Human Oversight: Illustrated by operators in control rooms, emphasizing the blend of technology and expertise.
Laptop screen displaying pipeline integrity dashboard with map overview and real-time leak alerts.
Silver pipeline segment leaking bubbles on dark blue background labeled Leaks to illustrate leak detection.
Operators in a white control room monitoring pipeline data on multiple standing workstation screens.

Visual Storytelling Approach

The animation transitions seamlessly from micro views of data analytics to macro views of global pipeline networks, mirroring the system's ability to provide both broad oversight and detailed insights.

We used a clean blue and white aesthetic throughout the video to convey clarity and trust, which also aligned naturally with SLB’s brand colors.

3D white-rendered landscape with blue pipeline route traversing forest, mountains, offshore platform, and storage tanks.

From Challenges to Solutions

Rather than just listing features, we shaped the animation around real world challenges such as leaks, corrosion, and unauthorized access. This approach helped us connect the viewer to the problem first, then introduce the value of SLB’s technology in a way that feels both grounded and forward looking.

Storyboard

Below are selected frames from our storyboard that show how we visually structured the narrative from problem to solution.

3D animated pipeline segment with rotating flange and arrows, visualizing Schlumberger’s pipeline integrity solution by Motion Giraffx.
Minimalist 3D pipeline flange close-up with “Pipelines” text overlay, part of Schlumberger’s integrity explainer by Houston’s Motion Giraffx.
3D pipeline with branching data streams and caption “They’re the central nervous system of our global energy supply,” by Motion Giraffx.
Dynamic energy flow lines entering a pipeline with caption “Moving Energy From its Source,” illustrating Schlumberger’s service by Motion Giraffx.
Animated pipeline outflow with multiplexed flow lines and text “to where people depend on it,” demonstrating network delivery by Motion Giraffx.
Sketch-style terrain backdrop with highlighted buried pipeline and caption “make maintaining pipeline integrity challenging,” by Motion Giraffx.
Hand-drawn forest landscape with hidden pipeline and text “But miles and miles of complex networks,” illustrating pipeline complexity by Motion Giraffx.
Storyboard frame with hand-sketched text “monitor your pipelines in real time,” showcasing real-time pipeline monitoring in Schlumberger explainer by Motion Giraffx.
Storyboard grid of dashboard UI sketches showing pipeline analytics charts, part of Schlumberger’s real-time monitoring explainer by Motion Giraffx.
Line-art storyboard of office desk with monitor displaying live pipeline monitoring interface, highlighting remote management by Motion Giraffx.
Hand-drawn pipeline segment erupting bubbles to illustrate leaks with “leaks” text overlay in blue and black ink style by Motion Giraffx.
Black-and-white storyboard frame of a pipeline flange and valve with handwritten “leaks” and “Theft” labels pointing out security risks by Motion Giraffx.
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Let’s Make Complex Ideas Click

Helping SLB communicate the complexity of pipeline integrity reminded us just how powerful the right visuals can be—especially when the subject matter is dense or technical.

If you have a product, service, or system that’s hard to explain but critical to understand, we’d love to help you bring it to life.

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