Project Overview: The Hexis System
When Amerapex Corporation developed Hexis, an automated system for cleaning and inspecting heat exchanger tubes, they needed a way to demonstrate its functionality before the product was fully operational. With only a semi-functional prototype and an immediate need for investor buy-in, filming real-life footage wasn’t feasible. That’s where we, Motion Giraffx, stepped in.
The Challenge: Showing a Complex System
Visually explaining an industry-disrupting system without having the final product ready for filming sounds like a deal-breaker. As an added hurdle, much of the magic happens inside a dark and dirty heat exchanger. Amerapex’s target audience — investors, particularly in Texas — needed to fully grasp the technical intricacies of Hexis and understand its true value. Traditional filming alone couldn’t deliver the necessary detail.
Our Solution: How It's Done
Our 3D Animation was the ideal medium to showcase the capabilities of Hexis. We developed a detailed 3D technical animation that demonstrated the system’s processes — from cleaning to electromagnetic inspection — highlighting its efficiency, safety, and innovative design. This approach eliminated the need for real-world footage, downtime, or exposure to risk.
Benefits of Our Approach For Amerapex
- Clarity: Explained complex processes that are challenging to film.
- Innovation: Highlighted cutting-edge technology in a compelling visual format.
- Safety: Avoided risks associated with filming hazardous industrial environments.
- Focus: Resonated with Texas investors and industrial professionals.
A Visible Solution in an Unaware Market
Motion Giraffx delivered a high-end, technical 3D animation that showcased Amerapex’s novel, intricate, and industry-disrupting solution. A technical animation can illustrate concepts that are impossible or impractical to capture with traditional filming. For example, Hexis uses electromagnetics to inspect heating tubes by inducing eddy currents into the pipes to detect flaws—animation is literally the only way to visualize this process.
Through this technical animation, Amerapex gains full control over the narrative behind their solution, effectively communicating the WHY and the HOW. This empowers customers to envision their major industrial challenges being solved by one innovative system.