Project Overview
When Amerapex Corporation developed Hexis, an automated system for cleaning and inspecting heat exchanger tubes, they needed a way to demonstrate its functionality before the product was fully operational. With only a semi-functional prototype and a need for immediate investor buy-in, filming real-life footage wasn’t feasible. That’s where Motion Giraffx stepped in.
The Challenge
Visually explaining an industry-disrupting system without having the final product ready for filming sounds like a deal-breaker. As an added hurdle, much of the magic happens inside a dark and dirty heat exchanger. Amerapex's target audience—investors—had to fully grasp the technical intricacies of Hexis (inside and out) and understand its value, but traditional filming alone cannot solve this.
Our Solution
Animation is the ideal medium to showcase the capabilities of Hexis. We crafted a detailed 3D technical animation that demonstrated the system’s processes, from cleaning to electromagnetic inspection. This allowed Amerapex to clearly show how Hexis worked, highlighting its efficiency, safety, and innovative approach without the need for real-world footage, downtime, or risk to safety.
A visible solution in an unaware market.
That’s where Motion Giraffx came in with our technical animation superpowers. Amerapex’s novel, intricate and industry disrupting solution needed a high-end, technical 3D animation to showcase its impact and benefits.
A technical 3D animation can explore concepts that are challenging, impossible, or not realistic to try to capture for a marketing video. For example, in its process, Hexis uses electromagnetics to inspect heating tubes by inducing eddy currents into the pipes to detect flaws. Animation is literally the only way to show that.
Through this technical animation, Amerapex gains control over the story behind their solution. From start to finish, they show their customers the WHY and the HOW, empowering them to imagine their big industrial problems relieved by one solution.