Product rendering is a still image that shows a finished product for a marketing campaign. It’s a digital image of a physical object commonly used for in-store displays, Powerpoint presentations, print ads, online articles, trade show booths, product pages, and the like.
Visualization can also be a type of 3D rendering, and is specifically done for things that are yet to exist. Like product renders, visualization is part of a marketing campaign, but it’s generally a step in the process of a larger project.
There are companies, such as in the architecture and fabrication industries, that need to show a product’s design to clients before building it. When a render is still a concept without an existing product or prototype, it’s visualization.
3D Product Rendering
Visualization can be more effectively achieved when the final images for rendering are mixed with motion graphics and sound effects. The best way to implement that is to use a 3D animation process, which is intricate and can flesh out your design or vision to its fullest potential.
Having realistic and dynamic videos of products is more powerful and impactful than relying exclusively on physical presentations or long case studies showing pictures, data, and text descriptions. According to a 2018 study by HubSpot, 72% of consumers said that they preferred video to text for receiving branded information. A Cisco study estimates 29% compound annual growth rate in consumer internet video from 2017 to 2021. There are some things that only animation can allow people to experience and understand.
A high-impact and efficient 3D animation that clearly defines your company’s or product’s value proposition is a money-making tool. It will tell your product’s story and make your investors or customers believe in it.
Product Rendering Services: Best Practices
In order to motivate potential customers to buy your products, show them a presentation that they can relate to. Creating an easy-to-understand story about highly technical products in a visually appealing way is what we do at Motion Giraffx. Here are some things to keep in mind when developing a product render.
Be Accurate
Accuracy matters. It’s necessary to impress your audience with cool visual effects to get their attention, but to demonstrate your products as faithfully as possible is the foremost consideration. Factual and valuable info is the foundation of a successful presentation.
Get to the Point
You’ll save time and money if you stick to the point of your animation. The ideal running time of a product video is around two minutes or less. Just focus on the key selling points that make your product different and stand out from the competition.
Don’t Forget the Fun Factor
In the era of YouTubers and TikTokers, most people (yes, even busy oil execs) prefer to learn by seeing how things work or are done. Based on research of learning theorists, at least 65% of people are visual learners. Thus, videos are the most important medium to introduce products.
And what better way to engage the interest of your target audience than to make these videos not only easy to digest but also entertaining? The more visually appealing and information-efficient your video is, the longer your audience will watch it, the longer they watch your video, the more likely they are to purchase your product.
Benefits of Product Rendering and Visualization
Companies invest in rendering services to make their products, tools, processes, design, or vision easy, quick, and consistent to explain to potential customers or investors. Through our videos and animation, we bring to life even the most complex and abstract concepts.
We explore minute details, even microscopic elements, as well as gigantic things where no camera can reach or fully capture using our technology, techniques, and creativity. Our effects can make the seemingly inconceivable and hidden workings easier to grasp and appreciate.
Nowadays especially, when experience is considered a precious commodity, consumers tend to look for ways to feel what products are really like and learn how they exactly work in order to make a purchasing decision. In many cases, knowing how something works builds trust with your audience. The more something costs or the more novel the idea, the more important it is to be able to explain the functionality to your customers
In addition, with animated product rendering or visualization, technical marketers and sales engineers won’t have a very tough time explaining what they’re offering to their target audience, and it enables companies to have consistent sales pitches.They can bring product videos anytime, anywhere whenever they need to make a pitch.
It also expands sales capabilities further than could be done by relying on the sales team alone. The right video can be viewed online by tens of thousands of people–far more than could ever be reached by your sales staff–and potential customers can opt-in to the sales funnel through viewing your video.
The good news is, there’s no need for your sales team to feel the pressure to get your product’s visualization done perfectly and on schedule because our technical and creative team at Motion Giraffx can do it for you. We’re here to help send your product’s story to your target market.
We’ve teamed up with different companies from various industries for product rendering projects and we’ve helped drum up interest in their products and increase sales. To get more information on our 3D animation, view full profile.
