A product demo is an investment that makes you money by speeding up your sales funnel. Having a product demo video forms clear, consistent, concise, and recurring messaging to your customers about the product.
Presenting a product demo is an opportunity for salespeople to showcase a product to potential clients. Well-thought-out product demo videos that prompt aha! moments or wow reactions can easily translate into purchases.
Why Product Demo Videos Are So Valuable
It’s now a common practice for companies to bring product demo videos to trade fairs, business meetings with clients or investors, and other similar events. There are even companies that show these videos in their office lobbies to maximize the presentations.
Companies can also choose to publish these product demo videos on their websites and social media. Promotional videos are ubiquitous nowadays because of smartphones. Consumers most likely look for product demo videos using their cell phones to learn about items they plan to buy.
In the same way, your clients may ask you to present product demo videos to help them visualize your offering, especially if it’s highly technical and difficult to explain. More often than not, they want to know the process, experience, and result in an approachable way.
Product demo styles have changed through the years. Businesses need to keep up because technology moves so fast that it’s almost always expected of them to conceptualize mind-blowing advertisements, if they want to be taken seriously and set apart from competitors.
Wondering how to make a product demo video that meets all of these demands? We’re going to break it down for you.
The Perfect Way to Make a Product Demo Video
Product demos don’t have to be overly stylized or gimmicky to gain traction. Simple yet well-made videos can be memorable if they connect with the audience and explain the products’ key selling points clearly. Here are other considerations when developing product demo videos.
Less Is More
Make product demo videos 2 minutes or less to be respectful of your audiences’ time and to maximize the watch-through rate. The demos should be brief and focused on aspects that really matter to buyers, such as what is in it for them.
In addition, make sure that your video reflects what the product says it does accurately. The goal of producing a product demo presentation is to help buyers get an instant understanding of a product’s features. Specific, short and sweet will cut it.
Highlight Distinctive Features
Your customers may have already seen a similar product so focus on the key selling points that are unique to your product. Concentrate on educating your customers on what separates your product from that of your competitors.
You can start by listing out the high-level key selling points for your product. Next, prioritize them from most to least important to your customers. Then remove any selling points that don’t give your brand the competitive edge. Finally, pick the top three to five key selling points.
Mind the Tone
Use tone and content that is simple to understand and refrain from using jargon that is too specific to your company or industry. You’d like to plant interest in your potential buyers’ heads, not overwhelm them any further.
Tasteful visual design contributes to effective product demo videos as well. That can help your audience get familiar with your product easily. Also, don’t forget to include a call to action that leads your potential buyers to the desired response.
Trust the Experts
If product demos are executed well, they can help the target audience to appreciate the product.
There are design principles that are applied to crafting videos. They’re more than just aesthetics. Videos should be able to evoke emotions that make them relatable. This is more than just a matter of having a good idea—you need to be able to execute on the idea to get your point across. And that’s not easy if you’re trying to make a product demo video yourself.
Writing a script for a video, especially for a technical product demo, can be nearly impossible if you’re not trained to do it. And product demo video software isn’t something that you can just buy off the shelf and start using. To get high-quality product demo videos, it’s best to consult with the experts.
What Do You Need to Do To Facilitate Making a Product Demo Video?
Put in the Prep Time
Before we at Motion Giraffx can work our magic to bring your product demo video to fruition, you need to figure out what you want your video to convey. We’re not saying that you need to figure out how to convey that information—leave that to us—but you need to know the purpose of your video and what you want your product demo video viewers to get from it.
Be Willing To Think Outside the Box
Sometimes the best product demo videos are the most straightforward, and sometimes they’re the most surprising and ingenious. It all depends on the product, the audience, your personal brand and tone, and just what you want to convey. When you give us the reins to make a product demo video, we take that responsibility very seriously because we know that we represent you and all that you’ve put into this product and business. But what we also do is use our creativity to do a little innovative thinking and show your product demo in a new light, with new ideas, and new methods. No two product demo videos are the same—they never should be.
Create Impactful Product Demos With Motion Giraffx
When you need a professionally done video to package your product, reach out to Motion Giraffx. We’ll tell your product’s story in the most meaningful way and make your target audience pay close attention to your product.
Think of Motion Giraffx as your very own product demo video maker. We have the product demo video know-how, from the scripts to the visuals to the storytelling to the craft. We have a strong portfolio of product demo videos that demonstrate that we can do exactly what we say we can do—demonstrate how your product works in the most effective way possible.
Our clientele includes major oil companies, advertising agencies, and start-ups. It’s our aim to simplify stories to make our clients’ target market understand and remember them easily. Allow us to toot our own horn a little, we’ve received recognition and awards for some of our projects.
You can maximize your experience with us during our discovery call by coming prepared with your wishlist, budget, timeline, or inspiration page. It will help us out with a sense of scope and tell your product’s story within the guidelines. Choose us for your product demo needs!
