Firelight E-Application for Annuities: American National 2D Animation

Paper is the villain of this film, and it appears in the first frame: an office desk submerged in stacks of documents. Motion Giraffx made the animation for insurance agents, financial advisors and annuity producers, the people who live with those stacks, and the message was Firelight, American National's online annuity application.

A laptop running Firelight replaces the pile, and the paper forms feed straight into the screen. A "processing..." bar climbs through 40 and 90 percent to 100, standing for good-order processing. Animated entry fields show prefill cutting copy errors. Checklists stand for real-time suitability checks and training verification before anything is submitted. An advisor finishes on the phone, sips coffee and submits from his laptop, which signals faster issue resolution and quicker commission payments. The American National logo closes with a web address for starting an application.

The craft call was the progress bar. Anyone who has waited on a submission to clear reads 40, 90, 100 in a glance, so the efficiency claim is something they watch happen rather than something they are told.

Software that replaces a habit needs to show the habit first. 2D animation gives us room to draw the old pain and the new calm in the same frame.