Competitive Choice Company Overview Video

Chemicals, construction and facility supplies come second in this film, by the founder's own ordering. "Competitive Choice is about our people," Aundrea says before anything else, and only then mentions what the company sells. The overview speaks to prospective clients, business partners and future employees of the facility maintenance and supply company she started in August 2003.

As the studio behind the film, Motion Giraffx built the edit around that ranking. After the logo and the line "The Company That Performs," Aundrea describes a one-stop shop that makes customers' jobs easy and credits the company's success to her people. An executive explains that employees are encouraged to be innovative and creative and are given time and space to do it, without compromising quality or integrity. Staff members talk about learning, working together and a competitive streak that matches the company name. Warehouse packing, delivery preparation and office meetings run underneath.

Aundrea opens and closes the film. Her first words set the priority, the team fills the middle with evidence, and her last line names the mission: be a relationship and value to customers, suppliers and the people who work there. Bookending the founder lets the staff voices read as proof of what she promised instead of a run of compliments.

A company that sells on its culture has to spend most of its screen time with the staff. Our video production starts by deciding whose voice opens the story and whose closes it.