American National 2025 3D Explainer: Strength, Trust and the Retirement Gap

Hundreds of small 3D figures gather until they form the American National logo, and the line beside them reads "It's Trust." Motion Giraffx has now made three films for American National Insurance Company (ANICO), and this image sits at the center of the latest, an 82-second piece for insurance agents, financial advisors and wealth managers who place clients in annuities.

The film opens on a 3D building and a cornerstone engraved Est. 1905. The camera rises as the narrator says the company has weathered every modern challenge, with the Great Depression, both world wars, the 2008 financial crisis and COVID-19 named on screen. A triangle turns into the A rating, and a counter climbs to $5,000,000,000 for 2024 annuity sales before the figures form the logo for more than $30 billion in assets. The Brookfield Wealth Solutions partnership follows, then a widening gap for the $7 trillion Americans face in retirement savings, and gold coins flipping into a shield for the closing promise of financial strength.

Our choice was to give every number a physical form. An agent talking to a client needs stability they can describe, and a stone cornerstone, a counter and a crowd are easier to retell than a ratings table.

Financial strength is abstract to sell. With 3D animation, we give it weight, texture and a shape an agent can remember.