American National Corporate Overview: A Century of Trust in 2D Animation

American National's overview film starts on a historical cityscape and ends on a promise of certainty. When the insurer brought it to Motion Giraffx, the task was to carry more than a century of history and a forward-looking story to policyholders, clients and financial partners in 68 seconds. It is the second part of an ongoing series we are making with the company.

A confident voiceover names the founding goal of financial solutions for generations to come. Milestones follow as animated callouts: $100 billion of life coverage in force in 2020, then more than five million policyholders nationwide. The 2022 partnership with Brookfield Reinsurance arrives with bold type and clean transitions, and the film walks through how life and annuity products have evolved before closing on the logo and the line "Your choice for certainty."

The craft call was to keep the 2D style minimal and the pacing quick. Few elements share the frame, so the big numbers become the picture, and a century of insurance history reads as momentum instead of a timeline to sit through.

No camera can return to a street from a hundred years ago, but an illustrator can draw it. If your company's story starts long before today, 2D animation is the way we would tell it.