Competitive Choice Culture Film: Warehouse, Products and Awards

Lemon Sunshine, Blissful Blossom, Blue Magik, Neutra Zymes and Torpedo each get a moment on screen in this Competitive Choice film, and they are nearly the only products it names. Founder Aundrea Young started the company in 2003 to supply chemicals, construction and facility maintenance products, and the film is meant for prospective clients, business partners and potential employees.

The interviews cover family values, growth, empowerment and hard work. Leaders talk about giving staff the time and space to be creative, and employees talk about constant learning and about a founder who is very competitive. Between those voices, the picture keeps moving through the business: orders packed in the warehouse, logistics vans readied for delivery, a one-stop-shop supplies graphic, the WBENC mark and Cougar 100 recognition from 2016 and 2017. The closing card reads "Say what you do, do what you say!" above a line about eco-friendly chemicals and industrial MRO supplies.

This version is the one where Motion Giraffx lets the B-roll and graphics answer the interviews. Each claim about the culture has something on screen behind it, a packed order, a van, an award, so a client hears about integrity and sees the work in the same moment.

Culture claims land when the viewer can check them against the picture. That is how we approach video production for a company profile: every promise gets a shot to stand on.