Client: Fracture ID
Tags: 3D Animation
Trade show graphics are some of our favorite challenges because they have so many important purposes! If done correctly, a trade show animation will draw in potential customers from across the room and provide just enough information to make them hungry for more. These graphics serve simultaneously as ice breakers and sales tools to the team manning booth. Once its week of glory is over, these become valuable collateral for social media channels and blog posts for our clients.
This particular marketing piece was a huge hit for our clients, Fracture ID, at URTeC 2018! This startup company of about 40 employees had booth graphics comparable only to Haliburton, which allowed them the competitive edge they needed to stand out among their booth neighbors. We even had a hard time squeezing in a quick “hello!” upon visiting them at the convention, there were so many people at the booth!