Client: SMA Technologies
Tags: 2D AnimationView Project
Sometimes our clients are faced with the challenge of explaining and marketing their intangible product or service. How do you showcase a software without showing the actual software? How do you explain what it can do if the possibilities are endlessly customize-able?! Where do you even begin, especially if you don’t have a bottomless pit of money?
Abstract 2D motion graphics are the perfect way to explain these kinds of products and services. You might be surprised what a few colors, shapes, and sound effects can do to tell your brand’s story, who you are, and what you do. Inspired by tech giants like Facebook, Google, and Microsoft, this piece tells a huge story with very easy to digest graphics.