Expand Energy Brand Launch Video: Live Action and Motion Graphics

Expand Energy came to us with a new name and 28 seconds to give it meaning. The audience was wide: employees, shareholders, communities near its operations, plus investors and energy professionals watching an oil and gas company reintroduce itself.

The film we made at Motion Giraffx pairs live action with motion graphics. Title cards introduce the name, then field footage shows workers in hard hats and branded gear on industrial sites, with a drilling rig running at dusk and a group of employees talking on location. Animated text carries the message: expanding opportunity for employees, for shareholders, for communities. A later sequence places the company as the nation's largest natural gas producer, and the film closes on "Expanding Energy Access" and the logo.

The craft call was to let type do the talking. With no voiceover, every phrase gets its own card, timed against the footage, and the three audiences appear one after another so each group sees itself named before the film moves on.

A brand launch has plenty to say and very little time to say it, which is the situation motion graphics handles best for us. Words, footage and pacing can be cut together as one piece, and a name that is new on Monday can feel settled by the end of the clip.