ProFrac Dual Fuel Fleet: Industrial 3D Animation

ProFrac's dual-fuel animation ends on four words, same power, less diesel, and the 75 seconds before them are spent earning that line. The audience is exploration and production operators and completions engineers looking to cut diesel use and emissions on a hydraulic fracturing site, and the film runs without a narrator.

It opens over a desert landscape as a stream of green energy travels toward the wellsite and passes through a floating ProFrac icon. From above, the camera surveys the pump trucks and manifolds, then settles on a fuel conditioning trailer labeled with JP3 BTU monitoring and real-time remote operations. Glowing lines follow gas through hoses into the high-pressure pumping engines. On-screen figures stack up, with substitution rates up to 85%, CO2 emissions cut by up to 23% and diesel deliveries cut by up to 70%. Title cards for F3 Fuel, naming field gas, CNG and LNG, and for ProFrac close it.

The decision that shaped this Motion Giraffx animation was to draw the gas itself. Fuel is invisible inside a hose, so we gave it a glow and let the camera follow it from trailer to engine, which shows the substitution happening instead of only stating a percentage.

Whatever flows through a frac spread is hidden from the camera. When the benefit depends on something no one can see, 3D animation is how we make it visible.