Dr. Liyun Li: Fertility Doctor Recruitment Film

Dr. Liyun Li's diplomas fill the screen within the first twenty seconds, and the rest of her film goes to what diplomas do not say. It is one of the doctor stories Inception Fertility asked Motion Giraffx to gather for a recruiting series aimed at specialists in reproductive medicine, and it runs two minutes.

Dr. Li begins with the first baby she helped deliver and the moment she decided to devote her career to women's health. Harvard, MIT, NewYork-Presbyterian and the American Board of Obstetrics and Gynecology appear on screen, with clinic scenes and embryo culture work behind them. She then describes conceiving her first child without trouble, going through miscarriages while trying for a second, and welcoming her son through a gestational carrier. She says a parent's love is the same whatever the route, and the film ends with her care for patients at The Prelude Network.

The craft call was to give the personal story the most room. Credentials get a few seconds, enough for a candidate to see a peer. Her account of loss and of the gestational carrier gets the long middle, because that tells a prospective colleague what working beside her would feel like.

Specialist recruiting runs on sincere, human stories. Video production is how we capture them.