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Split comparison showing animation workstation with 3D character modeling on left versus live action video production set with camera crew on right

Animation vs live action: A practical cost comparison

By Cara Lackey

December 16, 2025

3D Animation Video Production
Colorful 3D illustration with stopwatch, film strip showing duration markers from 30 seconds to 2 minutes, clapperboard, and film reel

How long should your explainer video actually be?

By Cara Lackey

December 2, 2025

Explainer Video Product Demo
Illustration contrasting technical thinking on left with engineer and brain scan in cool blue tones versus emotional scenes on right with couple and child in warm orange tones, connected by neural imagery

The psychology of animation: Why technical audiences respond to story

By Cara Lackey

November 18, 2025

Explainer Video 2D Animation
Side-by-side comparison of industrial equipment showing plain metal enclosure exterior on left versus 3D cutaway render on right revealing internal gears, circuit boards, and mechanical components

Product Rendering VS Photography

By Cara Lackey

November 4, 2025

3D Animation Product Rendering
Trade show booth with animated video display capturing attendee attention

Trade show animation that stops attendees in their tracks

By Cara Lackey

October 21, 2025

Trade Show Media 3D Animation
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AI is transforming animation, not replacing the humans behind it

By Cara Lackey

October 7, 2025

2D Animation 3D Animation Video Production
A 3d model of a pipe created by Motion Giraffx for SLB

Oil & gas industries prefer animation

By Cara Lackey

September 23, 2025

Trade Show Media Product Rendering
Regent aircraft 3d models made by Motion Giraffx

Powering aerospace & defense through animation

By Cara Lackey

September 9, 2025

3D Animation Product Demo Explainer Video